Braamfontein is one of Joburg’s most eclectic and fast-paced suburbs. New fashion trends spring up daily thanks to the area’s entrenched youth culture. If you’re not one to follow the crowd when it comes to expressing yourself through fashion, then this is the shopping district for you. Let’s check out Braam’s best retail precincts and clothing stores to get you started on your journey.
What Are You Looking For?
70 Juta Street
70 Juta is Braamfontein’s original mini high street and has become one of the most recognizable landmark sat the intersection of Juta and De Beer streets. This contemporary retail precinct is all about community engagement and promotion of young, local entrepreneurship. Stores pop in and out of here on a monthly basis, so there is always something new to see. With its open air courtyard and adjoining art gallery, this is a shopping centre unlike any other in the city.
44 Stanley is situated in Braamfontein Werf, near Milpark. This popular mixed-use precinct offers a boutique-style shopping experience coupled with great food and entertainment. Visit their awesome fashion stores and design studios to get your hands on handcrafted goodies and artisan products. 44 Stanley also hosts regular weekend markets, bringing you the very best in fashion, craft, design and food out in their lush courtyard. Keep an eye on their Facebook page to stay up to date with events.
Now, this isn’t your typical shopping centre. However, the Neighbourgoods Market brings in hundreds of foodies, shoppers and fun seekers to Braamfontein over weekends. Situated at 73 Juta Street, which also houses a ground floor retail space, 1st floor office spaces and a rooftop venue, the market is the place to be on a Saturday afternoon in Braamfontein. Visit their diverse selection of stalls to get all your organic, vegetarian, vegan, gluten-free and sugar-free food goodies. From pickles to jams, fresh produce, nuts and honey, the Neighbourgoods Market has all you need to live a healthy lifestyle. Oh, and the gourmet street food is pretty good, too. The market takes place every Saturday from 09:00 – 15:00, so don’t miss out!
Archive is sneaker head central in Braamfontein. They stock a range of premium fashion brands, including Nike, Adidas, Puma and and Vans. Situated on the ground floor of the 73 Juta Street precinct, Archive exudes an atmosphere of youth culture and urban fashion. But this is so much more than just a shoe store. Archive hosts regular exhibits of their latest collections, telling the story of street culture and shaping fashion trends in one fell swoop. You can also purchase top of range sneaker care products here to ensure that your kicks stay looking brand new for as long as possible.
Avid Puma brand fanatics should visit their store located on Corner De Korte and Melle streets in Braamfontein. Come and get your hands on limited edition apparel and shoes here. This is definitely the place to go for trend setting fashion and chic urban wear. Join the “cool kids” fashion wave and get your sports gear and leisure wear at Puma Braamfontein.
Studio 88 is South Africa’s largest independent fashion and footwear retail chain of stores. Their Braamfontein ‘Varsity Vibe and Soccer Outlet’ stocks a range of sports wear brand apparel and shoes. They also carry a wide variety of supporters gear for both soccer and rugby clubs, including FC Barcelona, Manchester United, Manchester City FC, Pirates, Chiefs, Sundowns and the Springboks. Students can get a 10% discount by joining the Studio 88 Varsity Vibe app. Download the app from Google Play or the Apple App Store.
X-Trend is an exclusive sportswear, fashion and lifestyle brand. Their store in Braamfontein stocks limited edition men’s and women’s apparel and sneakers by some of the world’s biggest brands, including New Balance, Adidas, Nike and Reebok. X-Trend is a must-visit for athleisure wear, branded t-shirts, latest edition sneakers, caps and funky socks. Stop by to find your next weekend fit or a new look to debut at the start of the semester.