Stella Artois Launches Lockdown Initiative To Help #SaveYourSpot


This pandemic and lockdown is taking its toll on all of us, including our favourite hangout spots in the city! Right now, these local bars and restaurants need our help to survive this difficult time, which is why Stella Artois has launched a lockdown initiative to try help #SaveYourSpot. Keep reading to find out how you can join them. 

stella artois launches a lockdown initiative to assist local bars and restaurants, red background, white font

#SaveYourSpot!

One thing we all miss during this lockdown is that one place we love to visit on the regular. Take a moment to think about your favourite restaurant or bar – your spot. Is it just a place you go to or is it more than that? For many South Africans, our local spot is our home away from home. Where we get to eat, drink and be merry, surrounded by the people we love. It’s where our community comes together, where memories are made and life can be truly savoured and celebrated.

people from all walks of life sitting around a table at a restaurant toasting with stella artois beer

The bad news: Your favourite local spot (and all those who work there) is under threat. With most restaurants and bars having already been brought to their knees by social distancing regulations that began even before the national lockdown, the ongoing livelihood of hundreds of thousands who rely on these businesses to survive hangs in the balance.

That’s why Stella Artois is rallying to #SaveYourSpot.

How You Can Help

Stella Artois, one of SA’s best loved premium beers in the SAB, has launched an online platform on which you can buy a voucher to your favourite restaurant or bar. Not only will this money go to your spot, but Stella Artois will add an additional 50% of the value of each voucher.

It’s a win-win – for you AND your spot! Not only can you redeem your voucher at your favourite local spot after the lockdown and enjoy 150% of the value you paid for it, but the spot itself will benefit from some much-needed financial relief to pay wages and rent when they need it most – right now.

three ladies sitting at a bar enjoying stella artois beer and laughing

Why Participate?

Vijay Govindsamy, Commercial Director High End Company at SAB, reminds us what’s at stake: “Most restaurants and bars have about 16 days worth of cashflow reserves to keep their business afloat. That’s a global average. For many South African outlets, that figure will be significantly less. If we hope to see our favourite spots survive this lockdown, we need to rally together and do what we can to support them now – when they need our help the most.

This initiative is born out of a genuine love for our restaurants and bars. It’s a love we share with most South Africans who are famously sociable and gregarious the world over. By buying a voucher to #SaveYoutSpot, you’re investing in the good times that still lie ahead – you’re investing in hope,” Vijay continues.

stella artois beer in glasses on a wooden table with two men in the background out of focus

So, how much is Stella Artois investing? R1.5 million. Which (together with the amounts patrons pay toward their vouchers) effectively translates to a much-needed R4.5 million cash injection into the food and beverage industry.

After the 50% incentive bonus runs dry, Stella Artois has committed to still oversee and run the online platform, in the hopes that a movement toward rallying for our restaurants and bars will continue. They will thus continue to facilitate the purchasing of vouchers and their value being transferred directly to the outlets they relate to.

restaurant table with stella artois in a glass surrounded by plates of food burgers, people

How To #SaveYourSpot

  1. Visit rallyforyourbarandrestaurant.com.
  2. Buy a digital voucher to your favourite spot to the value of R100, R250 or R500.
  3. Stella Artois will add an extra 50% to the total voucher amount you’ve selected.
  4. Redeem your voucher after lockdown and enjoy 150% of the value you paid for it.

Can’t find your favourite local spot? Nominate it via the online platform and Stella Artois will get hold of them directly to get them listed ASAP.

A movement that at once celebrates the good times ahead, while helping our most beloved places survive the bad times, is a movement we can most certainly all get behind. Cheers to that!

#SaveYourSpot campaign logo with three people drinking stella artois beer

For More Information

For more information about this wonderful initiative, visit rallyforyourbarandrestaurant.com.

Also, don’t forget to like and follow Stella Artois on Facebook, Twitter and Instagram to keep up to date with the latest news, information and updates.

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