The country’s premier showcase of top local design, South African Fashion Week (SAFW), is set for its most sustainable green season yet since adopting a clean fashion ethos in 2019. SA Fashion Week (SAFW) will stage the Spring/Summer’24 Collections at Mall of Africa this April. Designers will launch their new collections on the runway from Thursday, 18 April 2024 to Saturday, 20 April 2024. Here’s everything you need to know!
Don’t Miss SA Fashion Week
The event, which takes place at the Mall of Africa, will see collections marked by timeless design, innovative modification of locally produced, sustainable fabric, and an emphasis on quality over quantity.
Local support from powerful retailers such as Mr Price, SAFW’s Retail Partner, as well as SAFW’s visionary sponsors such as MR PRICE, MALL OF AFRICA, CRUZ VODKA, ISUZU, and L’OREAL, is critical to bolster this positive development.
“Their financial contribution as well as a deep grasp of how to leverage and align their brands with the soft power of fashion, have allowed designers to develop a growing understanding of the demands of running a sustainable business as creative entrepreneurs. From our side, we offer support by hosting sale activations linked to our SAFW Pop-Up Shop to eliminate the cost of carrying dead stock”, says director Lucilla Booyzen.
On show too at this season’s event, will be the 2023 winners of SA Fashion Week’s Face of Fashion model search, female model, Lushe Wilkins, and male model, Keenan Chetty. First introduced in 2018, the Face of Fashion allows prospective young models to break into the fashion industry because of the visibility afforded by this high-profile platform, says Booyzen.
As is the tradition, the SAFW summer season opens with the much-anticipated Mr Price New Talent Search. This launch pad of so many industry success stories including Lukhanyo Mdingi, MMuso Maxwell, Jacques Bam, Fikile Sokhulu, Sipho Mbuto, Arto Eksteen, and Munkus, will this year see 2023 winner, Cyla Gonsalves, introduce her first full collection. She will be in the company of a fresh line-up of fledgling entrepreneurs.
The MR PRICE New Talent Search Collections will conclude with the MR PRICE DOLLHOUSE COLLECTION.
When Is It?
From Thursday, 18 April 2024 to Saturday, 20 April 2024.
Where Is It?
Mall of Africa, Magwa Crescent, Waterfall City, Johannesburg.
How Much Is It?
Tickets cost from R280 per person and can be purchased from Quicket.
For More Information
The SS 24 collections are detailed below. Comprehensive information and detailed biographies, on each designer, may be found on their respective pages on www.safashionweek.co.za.
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