Localised Marketing - Why Your Business Needs It

Advertising has changed a great deal in the past five years, and it's more important than ever to ensure your business is using the most effective avenues. Localised marketing is one of them. Let’s consider two scenarios.

1. You’re driving on the highway and hear an advert about landscapers. You don’t have a garden and need no landscaping.
2. You’ve been reading up on venues for your upcoming wedding (lucky you!) and receive an email about a Johannesburg wedding venue that might just be perfect for what you need.

Which of these two adverts would be more effective on you? We think the answer is clear. And if you’re a business owner – we’re pretty sure you’d want to be the wedding venue that’s targeted a soon-to-marry venue seeker rather than the landscaper marketing to someone without a garden. A localised marketing strategy is an extremely effective way of reaching the right audience. As an established publication with an engaged and large Joburg-based audience, we’re the perfect channel for Johannesburg-based businesses to connect with the right consumers.

First off, what exactly is localised marketing?

In short, it’s adapting your brand communication to a specific niche audience. In the past, companies would conduct marketing by targeting one buyer persona on a wide level – think outbound marketing tactics like radio and TV ads. Given you have a huge budget, this “spray and pray” approach can yield some success. Now, social media has given us the opportunity to target specific geographies, audiences, and interests – making advertising much more relevant and impactful for its audience.

How can Joburg.co.za help?

Joburg.co.za has established itself as a large and trusted lifestyle website that people trust to give them information on where to eat, travel, stay, and have fun in the city of Johannesburg. Unique site hits per month: 250 000 - 300 000 Page views per month: 400 000 - 500 000 Facebook: 92 073 Instagram: 50 700 Twitter: 26 400 Newsletter subscribers: 400 000 Our demographics: 65% females, 35% males High LSM Ages 20s - 60s (with a peak in 30s and 40s) Skewed towards Northern suburbs From tip-top travel packages to leading skincare products, we have built out niches in every direction (and segmented engaged audiences within those respective vocations). We have a proven track record of marketing goods and services that our audiences are truly interested in. By analysing data and utilising our knowledge of marketing automation, we have been able to segment our bases by individual wants and needs. As an example, we are able to market a holiday in Zanzibar to members of our audience who have shown interest in articles about travel, be it weekend getaways nearby or cheap flights abroad.

Our products include:

• Advertorials / Native Content

These are paid for articles about your brand or service that readers would still find interesting

• Newsletter Inclusions or Sponsorships 

A segment on your business in our well-read weekly newsletter

• Banner Display on Site

Grab the attention of somewhat readers a month

• Promo Emails and Targeted Email Campaigns

We use segmented mailing lists to target readers directly interested in your industry or brand

• Targeted Social Media Campaigns

We segment our social media audience to target readers directly interested in your industry or brand

• Lead Generation 

We serve you contact lists primed for conversion

• Competitions

Up exposure, interest and engagement in your business or brand through a competition

Find out what localised marketing can do for you

If you’d like to find out more about our localised marketing packages, get in touch! Give us a call at +27 10 823 8828 or email us at [email protected]