Inspired by a philosophy of fast fashion coupled with simplicity, MINISO updates its product offering every seven days with smarter, simpler and cosier products to encourage the personalised, intelligent purchase trend. The affordable range focuses on making high-quality products that are accessible. The MINISO brand, a member of the Saiman Holdings Group, was co-founded in 2013 by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu in Tokyo, Japan.
MINISO’s international success is aligned with its core brand proposition of selling intelligent consumer products. There are several categories that showcase enormous variety and hold over 3 000 different types of products: Consumer Goods, Health and Beauty, Jewellery and Accessories, Creative Homeware, Digital Products, Stationery and Gifts, and Seasonal Products, to name a few.
Phoebe Dongxiang, MINISO HR Director says, “At MINISO, we pursue a simple and natural life philosophy. Our aim is to design and manufacture excellent goods at honest prices, taking into account the earth’s resources and the environment to fully respect nature and the essence of the product. The personalised, smart shopping experience is what consumers in 2017 crave and we have an exceptional offering with something for everyone.”
MINISO has over 2 000 stores located in more than 50 countries around the world. The flagship store at Menlyn Park Shopping Centre in Pretoria, which opened in August 2017, is the second MINISO outlet to open in the country, with 50 further stores for South Africa currently in the pipeline.
Along with the Pretoria branch, MINISO is already open at Maponya Mall in Soweto. The next stores set to open are in Forest Hill in Kyalami and Norwood Mall in Johannesburg. The Durban and Cape Town store launches will take place in September 2017.
To find out more about MINISO, visit: www.miniso.jp