There have been many surveys conducted about the power of Google reviews. Did you know:
- 77% of consumers 'always' or 'regularly' read online reviews when browsing for local businesses.
- Nine out of ten customers read reviews before buying a product.
- 88% of smaller businesses actively monitor their reputation
Positive reviews have a HUGE impact on how likely people are to use your service. Here are three ways you can get your happy customers to leave you online reviews.
1. Prompt them with an email or WhatsApp
It's not enough to complete your service or transaction and hope that, by some happy chance, your customer might be inspired enough to write you a Google review. Unless they've had an absolutely extraordinary experience with you, people lead busy lives and giving you a star rating online is probably not on their list of things to do in a day.
That's why it's so important to send them an email, WhatsApp or SMS once you've completed your service or transaction. This could be a simple thank you to them for choosing your business, and a link to your Google Business Profile with a friendly request to give you a rating if they were happy with the end result.
Remember, you have to have a Business Profile to make sure your company can get reviews and shows up on Maps, Search, and other Google services. If you haven't already, read here about how to verify your business.
Remember to reply to any reviews you get so that your customers notice your business values their input. Here's a quick tutorial on how to read and reply to their reviews.
2. Offer an incentive
You should never pay people to give you positive reviews, but you can incentivise them to leave a review with the rating being completely up to them. This could be as simple as offering 5% of their next purchase if they leave you a review or even running a competition where people can win something if they leave you a review in a certain time period.
3. Build your reputation through a reputable site
One of the best ways to up your reputation, get your name out there and improve your Google ranking is through exposure by a reputable publication.