Flying Fish Scintillates South African Senses With ASMR Trend


For the first time ever, Flying Fish is getting South Africans to feel the flavour of its delicious liquid by bringing the first ASMR (Autonomous Sensory Meridian Response) experience to the country. And we are extremely excited for this one.

Flying Fish

Onto The Tingles We Go!

Do you love listening to the sounds of tapping? How about a bottle opening? These sounds are extremely trigger-worthy, which is why Flying Fish is here to help you relax, unwind, kick back and take a sip of their delicious drink! The twist of a bottle cap; the clink of ice in a frosty glass; the long, slow, audible gulp of a refreshing Flying Fish – these are a few examples of the sounds that provoke a tingling sensation down the back of the neck. They have turned ASMR into a global phenomenon of sensory experiences to soothe the modern soul. International audiences have embraced this love affair with sound, as shown by the countless ASMR YouTube videos, which are used to relieve stress and promote a certain joie de vivre.

Flying Fish

Here Is Something To Tickle Your Fancy

To tingle your fancy, Flying Fish have tapped into this global trend, delighting ASMR fans. The brand’s latest pioneering campaign invites South Africans to engage with the brand as they explore the feeling of what Flying Fish tastes like. Is it the crunch of a chilled green apple or a bite of sweet honeycomb? Perhaps it is the sound of a sharp knife slicing through a ripe lemon?

Flying Fish Marketing Manager, Colleen Duvenage says, “Flying Fish has built its brand on flavourful experiences and this is no different. We have tapped into the overwhelming international popularity of ASMR to encourage South Africans to explore the crisp refreshment and fresh flavour of Flying Fish with all of their senses. We are taking the enjoyment of Flying Fish one step further by engaging in both the sounds and feelings which our refreshing liquid evokes.”

Flying Fish

Watch Rowlene Bosman As She Takes On Being An ASMRtist

The brand’s quirky and memorable commercials and activations have historically built a strong connection with South African audiences and this latest campaign is no different. Flying Fish has also entered into a partnership with singer-songwriter sensation Rowlene Bosman, to demonstrate what Flying Fish sounds like in the brand’s latest advertising campaign.

Duvenage says, Flying Fish consistently seeks new and flavourful ways to connect with our consumers. We are proud to be pioneering a creative and cheeky way to get South Africans to engage more deeply with the brand. Making use of ASMR ties in with our light-hearted brand ethos and makes Flying Fish the perfect companion for hot summer days. Now it is possible for Flying Fish lovers to feel the flavour of its refreshing liquid.”

Performances on the night included:

  • Rowlene Bossman
  • Una Rams
  • Manu Worldstar

Celebs that attended; 

  • Rowlene Bossman
  • Una Rams
  • Manu Worldstar
  • Spaga
  • Tino Chinyani
  • Michelle Mosalakae

Flying Fish

For More Information

Visit Facebook, Twitter, their website or YouTube for more information.

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