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Faithful to Nature, South Africa’s leading conscious and sustainable retailer, has officially opened its doors to its newest store in Sandton City!

Why Sandton City?

As one of Africa’s most prestigious shopping destinations, Sandton City is the perfect location for Faithful to Nature’s growing community of conscious consumers.

“This store marks an exciting new chapter for Faithful to Nature as we continue to make conscious consumerism more accessible to South Africans. We are proud to offer our customers a place where they can find trusted, high-quality products that align with their lifestyle choices,” says Luisa Tropartz, CEO at Faithful to Nature.

About Faithful to Nature

The brand offers over 8 000 toxin-free and sustainable products across various categories. Including Food, Health, Body & Beauty, Home & Lifestyle, and Baby & Kids.

By prioritising ingredient integrity, environmental impact, and social responsibility, Faithful to Nature helps consumers make informed, conscious choices with every purchase.

Leading the Way in Sustainability

Faithful to Nature is dedicated to meticulously screening over 2 000 ingredients to ensure each item meets high standards for safety, sustainability, and efficacy. This includes assessing everything from ingredients to packaging materials, production methods, and beyond.

The brand is committed to using only toxin-free ingredients. And prioritises local businesses and environmentally friendly practices. Their environmental commitment includes offering carbon-neutral delivery and plastic-free shopping options. This makes it easier than ever for customers to shop sustainably.

In 2021, Faithful to Nature became the first retailer in Africa to earn its B Corp Certification. This certification confirms that the company meets the rigorous standards of social and environmental performance, accountability, and transparency.

What’s Next?

The brand is excited to announce that more retail locations will be opening throughout the year. Expanding the brand’s footprint and making it easier for all South Africans to shop consciously and find products that align with their values.

Visit the new Sandton City store. Explore its range of toxin-free products. And learn more about their mission to create a future where the products we use do no harm. Change the way you shop, for good.