Share Kindness With The Pay It Forward Coffee Wall

Joburg Admin / April 21, 2022

DC Coffee Co in Pineslopes is a non-profit coffee shop. Its goal is to give back to the local community through educational, environmental, social, or economic development initiatives. Neil and Samantha Golding opened DC Coffee Co and started brewing kindness in the community. One of their heartwarming initiatives is the "Pay it Forward Coffee Wall". This wall allows customers to purchase a meal or voucher card for someone else in need.

How "Pay it Forward Coffee Wall" got its start

After some personal hardship in their family, the Goldings came into a modest garage being used as a farm coffee shop in February 2017 when they discovered Riversands Farm Village. After two weeks of volunteering and learning how to make coffee, the family took over the garage and formed DC Coffee Co.  A year later, the Goldings opened a physical store in Pineslopes and relocated there full-time. Despite their financial constraints, they established the "Pay it Forward" coffee wall to continue brewing kindness in the neighbourhood. This coffee shop continued to be a safe space for the community even during Covid-19. This coffee shop gives off positive energy! For a mood lift, grab or gift a coffee voucher here and enjoy the atmosphere.
  View this post on Instagram  

A post shared by DC Coffee Co (@dccoffeeco)

The Impact of the "Pay it Forward Coffee Wall" 
  • Everyone is welcome at DC Coffee Co. People are left feeling inspired and hopeful after enjoying a nice cup of tea or coffee and reading the encouraging words that come with it in the form of notes from strangers.
  • The coffee shop created a "safe space" for the community to come together and have conversations
  • Paying it forward gave many an opportunity to make someone's day
  • The wall not only provided coffee but also a sense of belonging for others and they remain friendly faces at the shop
  • This initiative provided frontline workers with coffee for a month as a way to say thank you!
Two and a half years later, “Pay it Forward” is still a source of joy and kindness for many. Hop in, grab or leave a voucher and make a stranger’s day!
  View this post on Instagram  

A post shared by DC Coffee Co (@dccoffeeco)

For More Information For more information about Coffee Co and its initiatives, visit its website dccoffee.co You may also reach out to them by dialing their number. Keep up with their latest news, information, and more by following and liking their social media channels - Facebook and Instagram. Address: 18 Sunset Avenue, Pineslopes, Lonehill, Johannesburg Note the operating times: Monday to Friday: 6.30am - 5pm Saturday: 7am - 3pm Sunday: Closed Little acts of kindness go a long way. Shared some kindness with a stranger today? Let us know how in the comment section!

You might be interested in

Explore All
Taste The Movie SA: A Tasty First For Joburg
TV, Cinema And Drive-Ins

Taste The Movie SA: A Tasty First For Joburg

04 Feb 2026

by Saira Lortan Lights, camera, ovens! Taste The Movie is the first in South Africa to provide a dining-and-viewing combo experience where you get to eat what you see on the screen. What's on the menu, you ask? All the tastiest bits of your favourite chil

Read more
The Sheds @ 1Fox
Markets

The Sheds @ 1Fox

31 Aug 2015

The Sheds@1Fox is located in the historic warehouses on the Western Edge of Joburg City (Ferreirastown). The address is 1 Fox Street and parking is available off Alexander Street (corner Marshall & Alexander Street).

Read more
The Northcliff Boutique Hotel: Experience Unparalleled Elegance & Serenity
Venue Hire

The Northcliff Boutique Hotel: Experience Unparalleled Elegance & Serenity

22 Feb 2024

Set atop the Northcliff Hill, The Northcliff Boutique Hotel offers guests a haven of unparalleled beauty, tranquillity, and luxury. The Northcliff presents a unique opportunity to indulge in the finest Boutique Hotel experience while basking in mesmerizin

Read more
UCT confirms its fifth case of coronavirus – a student
From Other News Sources

UCT confirms its fifth case of coronavirus – a student

27 Mar 2020

The University of Cape Town (UCT) says that unlike the previous four cases of coronavirus, the latest case was confirmed in KwaZulu-Natal. The University of Cape Town (UCT) confirmed its fifth case of coronavirus on Friday 27 March. The news comes on the

Read more
Yachting the Mediterranean: Routes, Marinas, and Tips
Other-Travel

Yachting the Mediterranean: Routes, Marinas, and Tips

29 Oct 2025

Yachting in the Mediterranean is one of the world’s most captivating experiences. From the sun-drenched coasts of Spain to the secluded bays of the Greek Islands, the region offers a vast network of routes, harbours, and experiences for sailors and luxury

Read more
On The Hunt For Chocolate Brownies In Joburg
Bakeries, Cafés & Coffee Shops

On The Hunt For Chocolate Brownies In Joburg

03 Jul 2024

Rich, decadent and fudgy - brownies are one of our favourite guilty pleasures. But, who has the time to bake in between work and play in this non-stop city? Since brownies aren't always easy to come by at Joburg restaurants and bakeries, we've scoured the

Read more