Regulation has traditionally been used to protect state monopolies, prevent crime and collect taxes. However, more recently there has been a great emphasis on social responsibility. Minors who are under the legal age to gamble and vulnerable players who may be more susceptible to problem gambling are the two groups of most concern. If these two groups are not adequately protected, then online gambling can present significant societal issues.
This in turn can have a negative impact on the industry and prevent future growth and longevity. Regulation could arguably be considered a series of checks and balances, which encompasses operators, affiliates, players and interested third parties.
iGaming operators are now responsible for delivering more than high quality products and services and need to ensure their marketing partners remain complaint when advertising their brands as well as maintain consistent brand identity.
The Rightlander advertising & affiliate compliance platform helps businesses detect, review and remediate non-compliant affiliate marketing. It provides operators with a comprehensive solution to mitigate compliance risks. Using Rightlander allows brands to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows them to protect their brand online in a constantly changing environment.
Affiliate marketing is evolving fast with influencers and content creators helping brands rapidly expand their global reach and increased regulatory scrutiny on marketers around the world has left many merchants struggling to monitor the rapid increase in content.
Able to scan thousands of pages and emails a day, Rightlander filters the content to find and prioritise potential issues that can damage a brands' regulatory status or reputation. Affiliate teams and compliance officers can save as much as 95% of their time compared to manual compliance monitoring while significantly increasing the accuracy of the checks.
Rightlander helps clients to achieve this with automated solutions across the full marketing partner lifecycle. These include identifying recruitment opportunities, screening for approval, verifying live offers and their landing pages, discovering undisclosed content, monitoring offers for compliance and accuracy, and surfacing competitor offers for comparison. In doing so, clients save time, reduce risk and increase partners' conversions.
Constant monitoring of content across multiple digital marketing channels can be a complex and time-consuming process. Rightlander’s proprietary technology and experienced analyst team scan and analyse millions of web pages, ads, emails and videos every month from different countries. Clients then filter and review prioritised results using Rightlander's intuitive online portal, or via an API integration, to make decisions efficiently with supporting evidence.
Launched in January 2018, Rightlander has expanded rapidly into multiple territories around the world and is used by many high-profile merchants, operators and affiliate networks to help them keep on top of their affiliate compliance responsibilities.
