This year, Nicci invites you to live boldly and beautifully as they debut their timeless “Soft Life with Nicci” campaign. Their January collection's soothing palette of soft blues, dusty pinks, and colour-of-the-year Pantone Mocha Mousse encapsulates effortless luxury, offering women an escape into comfort without compromise.
About The Soft Life With Nicci Campaign
“The concept of the soft life is more than a fleeting trend—it’s a commitment to self-celebration and prioritising beauty in every detail", shared Niki Breger, Co-Owner of Nicci Boutiques.
“At Nicci, we understand that how you dress reflects the life you’re building. Our January collection is thoughtfully designed to inspire grace, confidence and ease, empowering women to live life beautifully, one stylish outfit at a time.”
Soft Life Essentials by Nicci
Nicci understands, from conquering meetings to divine brunches, the perfect soft life wardrobe needs to include pieces for every glorious moment in your life:
- Nicci Cocoon Luxe Loungewear: Relaxed yet chic, these breathable fabrics that are locally manufactured offer elegance for casual errands or moments of indulgence.
- Softly Tailored Shirts: Perfect for layering and adding structure to your look without losing comfort.
- Love Local Dreamy Dresses: Flowing in warm browns and soft blues, these locally made silhouettes are perfect for a wardrobe that balances sophistication and charm throughout the day.
- Accessories That Speak Soft Life: Luxurious handbags made from genuine Italian leather and bold jewellery pieces that make every outfit feel complete.
Nicci’s approach with each collection is a blend of timeless elegance with modern touches that create forever pieces. “Each piece will evoke confidence and celebrate individuality,” said Niki.”
Shop The Look and Stand a Chance to Win a R750 Voucher!
To get your shopping spree started with ease, Nicci is giving all our ladies a chance to show up and show off by embracing the soft life challenge.
To enter:
- Participants need to shop their January Collection online at www.nicci.co.za or visit any of their 19 stores nationwide;
- Follow and tag Nicci on their social media platforms @nicciboutique,
- Share how you have embraced the soft life by wearing an outfit from their collection - using the #MyNicciStyle and get ready to betheir January winner!
Set the Tone This 2025 with Nicci
Let your wardrobe reflect the life you deserve – soft, stylish, and unapologetically yours. We can’t wait to see you glow with softness!
For More Information
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You can also contact them on WhatsApp.
