Style-conscious Joburg parents, take note: Kids Around children's fashion boutique has landed at Mall of Africa, and it's an addition that makes Waterfall City a genuinely compelling destination for families who care about what their kids wear.
Kids Around at Mall of Africa: A Premium Children's Fashion Destination
Johannesburg's retail landscape just got a serious upgrade for style-conscious parents. Kids Around, the premium children's fashion boutique, has opened its doors at Mall of Africa in Waterfall City, Midrand, and it is the kind of store that makes dressing your children genuinely exciting again.
The concept is straightforward but executed beautifully: carefully curated European childrenswear brands, presented in a boutique environment that feels nothing like a typical mall kids' shop. The floor space is considered, the edit is tight, and the quality of the product speaks for itself. This is designer childrenswear for parents who care about fabric, cut, and longevity, not just a logo on a hoodie.
For Gauteng shoppers, the arrival of Kids Around at Mall of Africa is significant. Premium children's fashion boutiques of this calibre have historically required a trip to Cape Town or an online order from abroad. Having a dedicated children's clothing store of this standard at one of Johannesburg's most well-appointed shopping destinations changes that conversation entirely.
The store caters for children from newborn through to early teens, covering everything from occasion wear to everyday essentials. Parents who take their own wardrobes seriously will find a kindred spirit here. The aesthetic is polished without being precious, and the range includes children's accessories alongside apparel. Whether you are shopping for a school event, a holiday wardrobe refresh, or simply want to invest in a few pieces that will actually last a full season, Kids Around delivers on all three counts.
What sets Kids Around apart from the usual Johannesburg children's clothing offer is the edit itself. Rather than stocking dozens of brands at varying price points, the boutique keeps its selection focused. That restraint is the point. Every item on the floor has earned its place, and the result is a shopping experience that feels considered rather than overwhelming. For back-to-school shopping or gifting, that kind of curation saves time and removes the guesswork entirely.
The pricing sits at the premium end, as you would expect from a store dealing in European designer kids' clothes. That said, the value argument holds up when you examine the construction. These are not fast-fashion pieces that lose their shape after three washes. Parents who have previously ordered from European children's boutiques online will recognise the quality immediately, and will appreciate being able to see and feel the product in person before committing. For Joburg families, that access is something new.
Making a Day of It: What Else Mall of Africa Has to Offer Families
Mall of Africa was already worth the trip to Midrand before Kids Around arrived. The centre is one of the largest single-phase shopping malls on the continent, and its family infrastructure is genuinely impressive. A visit to Kids Around fits neatly into a longer family outing, and there is more than enough at the mall to fill the rest of the day.
BOUNCE is the obvious first stop after shopping. It is a massive indoor trampoline park with interconnected trampolines, foam pits, and climbing walls, with sessions available for children aged three and up. Sessions run from R150 per hour per child, and booking online ahead of peak times is strongly advisable. The energy levels required to keep pace with BOUNCE are significant; budget accordingly.
For something lower-key, Ster-Kinekor is a strong option. The cinema offers IMAX and 4DX screenings alongside standard family sessions, with recliner seating and the usual popcorn situation. Tickets run from R100 to R180, and family deals are available online. If the kids have had their trampoline time and need to wind down, two hours in a recliner watching something with good sound design usually does the trick.
On the food front, Nando's remains a reliable family choice. The kids' meal boxes, which include chicken strips, chips, and a toy, are well-priced at the budget end of the mall's dining offer, and the mild peri-peri options mean even cautious young eaters are usually happy. It is not the most adventurous lunch option at Mall of Africa, but it is consistent, fast, and the kids will eat it without negotiation.
The mall's broader dining and experience offering extends well beyond these anchors. For parents looking to stretch the day further, Joburg has plenty of experiences worth planning around, and the Waterfall City precinct itself continues to grow as a genuine lifestyle destination north of the city.
If you are coming from the northern suburbs, the Midrand location makes practical sense. And if you have not yet explored what the broader Joburg retail scene looks like right now, Joburg's founding retail partners offer useful context on how the city's shopping culture has evolved. For families who like to combine errands with experiences, Mall of Africa handles both ends of that equation well.
Kids Around is open during standard mall trading hours, from 9:00 to 20:00.
Joburg's children's fashion scene has long punched below its weight relative to Cape Town. Kids Around opening at Mall of Africa is a meaningful step in the right direction. Visit the store and see for yourself what premium European kids' clothing looks like when it is properly edited and presented. Your children's wardrobe, and frankly your own shopping experience, will be better for it. Browse the full Joburg local guide for more spots worth adding to your family's regular rotation.
Frequently Asked Questions
Where is Kids Around located?
Kids Around is located at Mall of Africa in Waterfall City, Midrand, Johannesburg. The mall is one of the largest shopping centres in southern Africa and offers ample parking for visitors.
What age range does Kids Around cater for?
Kids Around children's fashion boutique stocks clothing and accessories for children from newborn through to early teens. The range covers occasion wear, everyday essentials, and accessories across all age groups.
What makes Kids Around different from other children's clothing stores in Johannesburg?
Kids Around focuses on carefully curated European designer childrenswear brands, presented in a boutique environment rather than a standard retail format. The emphasis is on fabric quality, considered cuts, and pieces built to last, which sets it apart from the fast-fashion children's stores typically found in Gauteng shopping malls.
Is Kids Around an affordable kids clothing store?
Kids Around sits at the premium end of the market, reflecting the quality of its European brand selection. The pricing is consistent with designer childrenswear internationally, and the investment is justified by the durability and construction of the pieces.
What other family-friendly activities are available at Mall of Africa?
Mall of Africa has a strong family offering beyond shopping, including BOUNCE trampoline park and Ster-Kinekor cinema with IMAX and 4DX options. Nando's is a practical family lunch option, making it straightforward to build a full day around a visit to the mall.