On June 3rd 2010 the Ferrari Store doubled its presence in South Africa, with a new store located in Sandton City. The store embodies the history and spirit of Ferrari itself, and joins the Ferrari Store at the Johannesburg airport. The opening ceremony was attended by Marco Scognamiglio, Ferrari Retail Area Manager of MEA and Far East, and Stefano Brachini, Chief Executive Officer of Celcom Group, who officially inaugurated the store, cutting the ribbon. A private cocktail was then offered to selected guests.
The over 100 square metre Ferrari Store Johannesburg concept is developed entirely by the Studio Iosa Ghini. It offers a wide selection of products from the Prancing Horse ranges for owners and enthusiasts, to those dedicated to Ferrari fans. An important selection of memorabilia, unique and original parts of Ferrari F1 cars, enriches the offer: in particular the full front spoiler from the 2005 F1 single-seater 1997 F1 single-seater nosecone.
The Johannesburg Ferrari Store joins the other prestige Prancing Horse retail locations around the world, including those in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), Athens (Greece), San Francisco and Miami (USA), Kiev (Ucraine) and Dubai (UAE), the largest in the world. Ferrari Store Johannesburg will be managed by Celcom Group, retail company and already retail partner of Ferrari with the Ferrari Store in Johannesburg airport opened in 2008. The Ferrari Store development programme includes plans to bring the number of openings to more than 60 over the next two years in Europe, America, and the Middle and Far East.