To Dayne Levinrad, coffee is his passport to the world. It has taken him on some interesting adventures. From Australia to LA to Brazil and everywhere in between, Dayne has learnt a lot about the second-most traded commodity in the world. This led to the young entrepreneur to launch The Grind Coffee Company in Melrose Arch at the beginning of 2016.
As a self-proclaimed techie, Dayne has always approached his projects with the idea that something as simple as coffee can be transformed into a sensation with the aid of the Internet. It is because of this that he brainstormed a product specifically for the photo-sharing platform Instagram. After a period of trial and error, Dayne came up with something that would later turn into the 'most Instagrammed coffee in the world', otherwise known as the Coffee In A Cone.
Listen to our interesting interview with the man behind the #CoffeeInACone Concept:
https://soundcloud.com/joburgcoza/coffee-in-a-cone-an-interview-with-dayne-levinrad