Edgars Beauty Has Been Unveiled!
Edgars is now officially launching Edgars Beauty to the public! This transition from Red Square to Edgars Beauty started last year, July. This change has created much more
exciting and welcoming environments in the world of beauty, where beauty fanatics can ignite their senses through touch, feel and smell. Here, customers can play with colour, learn to apply makeup and even treat themselves to a make-over! Not only is the new Edgars Beauty store a haven for all things beauty, shoppers are also guaranteed to have access to exclusive and oh-so popular international brands including Inglot, Dior, Guerlain, Givenchy, Benefit and many more!
A New Look
The format of the new Edgars Beauty stores will boast an
updated look and stronger product offering that'll bring new categories to complete the beauty shopping experience. The transformation is creating more space for customers to express themselves as individuals, and what better way to do so than through the playfulness of beauty, as stated by Mike Elliott, Edgars CE. At the same time, Edgars has also committed to providing more specialised training for in-store staff, so services become more personalised to better assist in customers’ diverse beauty needs.
What To Expect
Customers will enjoy the fresh look and feel, as well as the energised staff. They'll also be delighted by the variety of brand offerings in the new smaller stores, finding brands like MAC and Inglot. New categories such as specialised Derma (skincare), bath and body, both dry and wet hair, and selected services will be offered in the new stores.
For More Information
For more information, visit
www.edgars.co.za.
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