AWBrand&Co is thrilled to announce the return of its highly anticipated pop-up store at Mall of Africa this December. This holiday season, the pop-up promises a more vibrant and expansive retail experience, showcasing some of South Africa's most beloved female-founded brands while introducing new additions to its curated lineup.
For the first time, the store will also feature an online shopping option, allowing customers to browse and purchase from the comfort of their homes with the convenience of in-store pickup.
AWBrand&Co: A Stellar Lineup of Female-Founded Brands
Returning favorites include Lazy Makoti by Mogau, celebrated for her authentic culinary creations; Bona by Wenzy, known for her exquisite eyewear ; Nalaah by Makori, offering luxurious yet accessible sleepwear; and BOH AT HOME by Noni, your go-to for premium pantry options.
Shoppers can also look forward to exciting new additions:
- Supported Shapewear by Palesa, empowering women with confidence and comfort.
- Eyare by Lerato Kgamanye, redefining elegance through locally designed everyday wear.
- Sitota by Yvette Gayle, offering exquisite hand made luxury candles.
- Jody Rose by Vika, a chic and modern rose celebrating life’s best moments
A Celebration of Female Entrepreneurs and “The Art Of Living Well’
The AWBrand&Co continues to champion The Art of Living Well by connecting consumers with products that inspire intentional living. Each brand in the lineup embodies creativity, resilience, and the entrepreneurial spirit. Highlighting the incredible talent within South Africa's female-led business community.
"The return of some of our community’s favourite brands, alongside fresh, exciting entrepreneurs, reflects the growth and innovation of female founders in South Africa," says Nomndeni Mdakhi, CEO and Founder of AWBrand&Co.
"We’re excited to bring this celebration of local talent and intentional living to Mall of Africa. While expanding access through our new online shopping option."
A Holistic Retail Experience at AWBrand&Co
Visitors to the pop-up can enjoy:
- A hybrid shopping experience with online browsing and in-store pickup.
- Instagram-worthy spaces designed to inspire and delight.
- Founder-led events, including meet-and-greets as well as sip and shop
- A curated selection of thoughtful gifts and festive essentials.
Empowering Women, Growing the Economy
With women leading nearly 40% of Africa's businesses yet contributing only 13% to its GDP, AWBrand&Co remains committed to creating platforms that provide access, visibility, and community support for female entrepreneurs.
Shop AWBrand&Co Online or Visit the Mall of Africa This December
The AWBrand&Co Pop-Up Store is your destination for discovering local talent, meaningful gifting, and products that inspire The Art of Living Well. Visit them at Sook Mall of Africa for a seamless festive shopping experience.
For more information, visit www.agendawomen.com.
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