In a world that changes overnight, some names dare to evolve—and 204 Oxford is doing just that. What was once known as Thrupps Illovo Centre has embraced a bold new chapter, reimagining space, style, and experience for the city’s urban tastemakers. Get ready to discover Illovo’s new old favourite.
A New Name for a Timeless Space
204 Oxford is not just a new name—it’s a brave reintroduction. Once known and loved as the Thrupps Illovo Centre, this landmark space has shed its classic skin to embrace a progressive, daring new identity. More than a rebrand, this is a reawakening—a blend of legacy and innovation, elegance and energy. As Johannesburg steps into a new era, 204 Oxford promises to lead from the front, setting the tone for luxury, convenience, and lifestyle in 2023 and beyond. Think of it as tradition, tastefully disrupted. For more insight into the centre’s evolution, visit About 204 Oxford.
A Dining Destination Worth the Detour
Whether you're craving artisanal cakes or a five-star seafood spread, 204 Oxford curates culinary moments for every palate. Indulge in the decadence of Château Gâteaux Patisserie, or sit down for a refined lunch at Fishmonger, where seafood is an art form. Kauai brings the fresh and the healthy, offering smoothie bowls and salads for the wellness-conscious crowd. From quick bites to elegant eats, 204 Oxford caters to the taste of Illovo’s eclectic crowd. Browse the full list of restaurants and confectioneries here.
Wellness, Fashion, and Everyday Glamour
Looking good and feeling good go hand in hand at 204 Oxford. Explore curated collections at Woolworths, your go-to for lifestyle staples, or add a touch of luxury with timeless pieces from Piguet-Kahn Jewellers. A trip to Smile Studios can refresh your grin and your confidence, while the entire health, beauty, and fashion selection offers a curated experience that combines ease with indulgence. Whether you're here to shop, sparkle, or reset, 204 Oxford delivers. Discover the full list of fashion and beauty offerings here.
Tenants You’ll Love to Visit
Beyond fashion and food, the centre is a comprehensive lifestyle hub. From boutique businesses to trusted brands, 204 Oxford offers a variety of stores that cater to modern needs while retaining the charm of a community-oriented space. The blend of anchor tenants, specialty stores, and service providers creates an atmosphere that’s intimate yet dynamic. To explore everything on offer at the centre, visit the full tenant directory here.
Practical Details You’ll Want to Know
Conveniently located at 204 Oxford Road, Illovo, 2196, the centre remains easily accessible and perfectly situated for daily stops or leisurely strolls. Need to get in touch? Reach them at 010 594 4107 or via email at [email protected]. For the full contact details, check out the Contact Page.
Trading Hours:Retail shops are open on Saturdays from 09:00 to 14:00 and Sundays from 09:00 to 13:00.Food and grocery anchors are open longer: Weekdays from 07:30 to 18:00, Saturdays from 07:30 to 14:00, and Sundays & Holidays from 07:30 to 14:00.
204 Oxford isn't just a space—it’s a statement. It pays homage to the legacy of Thrupps while boldly embracing what’s next. Whether you're here for a meal, a moment of self-care, or a little retail therapy, you’ll find it within the walls of this newly imagined destination. It’s stylish, it’s evolving, and it’s proudly rooted in Illovo. The name may have changed, but the spirit of community, class, and curated excellence remains unmistakably the same.Image source: 204 Oxford official website.
