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African Wear Boutiques

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Are you keen to revamp your wardrobe with African wear? Then have a look at some of our favourite African fashion boutiques.

Naturelle Fibre

For a perfect transition from a completely Westernised wardrobe to a more African one, Naturelle Fibre is the best brand to start you off. They create everyday functional clothing with an African twist. It's nothing over the top or eccentric, but rather simple elegance that highlights African elements, design, material and colours. From jackets and tracksuits to dresses and phenomenal skirts, they have it all. We also chatted to the founder of the brand.

Details: Call 072 534 2048

Bow Africa Fashion

For more ready-to-wear African-print-designed clothing, Bow Afrika Fashion is the place to go. This brand is for those who are a bit bolder and fearless, ready to flaunt their love of bright colours and unapologetic prints. So if you want to make a statement, then their ranges are definitely worth investing in. They also offer stunning bold accessories to suit your outfit of the day. We're talking neckpiece sets, bangles and earrings – they're absolutely divine!

Details: 20 Van Beek Street, Market Up Building, New Doornfontein, Maboneng, Johannesburg

Call 011 021 4060

Africa Fashion House

For more traditional attire, Africa Fashion House is your number one spot to visit. Just from looking through their range, you can see that most of their outfits stick to the core of what traditional African attire ought to look like, with inspiration from South Africa and all the way up to Nigeria. There are also some great pieces that include a more modern twist.

Details: Call 079 142 4693

P&H Boutique

P&H Boutique offers a wide range of clothing for women and men. For the guys, their African print shirts are very popular among South African men who love to embrace their culture with a slightly modern twist. For women, they have everything from accessories and dresses to skirts, jackets and tops. Their jackets are great for spring and summer, so if you want to get ahead of your summer shopping, you know where to go.

Details: Call 071 484 2656


At Makotis, you get a little more than just finished pieces – they also stock some stunning African and African-print fabrics, allowing you to create a masterpiece of your own. And unlike most boutique stores, this one has something special for the men too: a headgear section. Ladies, they also have great accessories to pick from, alongside scarves and doeks, that are sure to make a statement. For an extra dose of culture, ditch the Western throws and invest in Makotis' Aranda Picollo blankets.

Details: 112 Helen Joseph Street, Johannesburg

Call 010 900 4158

We all know how stressful weddings can be, but your traditional wedding outfit should not also add to the anxiety. We have narrowed down a few stores that can help you look like an African princess for your big day. Avoid the eyebags and get a peaceful night’s sleep before the big day. Here are a few places you might wanna check out!

The Space

“The home of African Designers” is known for housing the work of local African designers. The store is infused with renowned local designs from the likes of Angalia, Dr Pachanga Clothing, Africa Fashion House and other incredible local brands.

The Space SA is all about unique African accessories and exclusive African wear. The Space prides itself in offering “quality, creativity and originality” in its apparel.

Three of the eight stores outlets in the country are located in Johannesburg. Visit the stores at Cresta mall and Rosebank for womenswear and grab something elegant designed by a local. You can also browse and shop online to find your wedding attire.  

Details: Rosebank Mall, (+27) 011 327 3640, [email protected], Shop GF07, The Zone, Oxford Rd, Rosebank

Details: Cresta Shopping Mall, (+27) 010 054 5049, [email protected], Shop U66, Corner Beyers Naude & Weltevreden road, Johannesburg, Gauteng

Visit for more information.


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Haute Afrika

Haute Afrika is recognised internationally for its bold African print designs, infused with African artwork. The brand offers ready to wear clothing and also custom made outfits for weddings. The globally acclaimed and award-winning brand has been featured in Vogue UK, BBC and Forbes Africa magazine. Visit Haute Afrika at Rosebank Mall, breathe in and be ready to shop in the full authenticity of garments made by Africans for the world. Their bestsellers include The Boity Dress and The Mihlali Dress, both named after influential women. Shop the trendy dresses online and browse more of the “Contemporary African Fashion” made for her. 

Details:, 076 279 2367, [email protected], Rosebank Mall, 50 Bath Ave, Rosebank, Johannesburg


If you love modern African prints and have a budget in the bank, you might enjoy your day dressed in the internationally recognized premium knitwear brand, Maxhosa. Drawing from Xhosa aesthetics, MaXhosa wear is made with a modern twist and the designs are truly one of a kind. You can shop Maxhosa Africa at the Mall of Africa. Shop MaXhosa dresses online

Details: shop., 074 629 4672, [email protected], Mall Of Africa, Lone Creek Cres & Magwa Cresent, Waterfall City, Midrand, Johannesburg


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Khosi Nkosi

Of course, the brand Khosi Nkosi oozes “royalty” as per its name. The multi-award-winning brand is seen to be loved and worn by many, including local celebrities such as Jo-Ann Strauss, Jessica Nkosi and Thando Thabethe. Khosi Nkosi is exclusively available at The Young Designers Emporium (YDE) stores around the country. Shop online or visit your nearest YDE store

Port of LNG

Established in 2020, Port of LNG is curated by celebrity couple, Dineo Moeketsi and Solo Ntsizwa. The brand offers quality and stylish ready to wear and bespoke clothing. Shop the latest women’s clothing online

Details:, 066 214 7009,, 17 Van Beek Street, New Doornfontein, Johannesburg


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Lufi D

Lufi D is a fashion house situated in the heart of Johannesburg. With sizes ranging from small to XXXL and custom-fitted clothing, the brand has proven to cater for women of all shapes and sizes. The designer of Lufi D, Nkateko Khoza, uses African prints in colourful patterns to make beautiful silhouettes. Shop the latest women’s collection online, or visit their head office in New Doornfontein. The online and the physical stores also have an exclusive range ideal for a wedding, but it can only be purchased through an order. Contact them now for your custom made dress!  

Lufi D has stores in Southgate Mall, Maponya Mall, Johannesburg CBS Fashion Kapitol and Maboneng 

Details:, [email protected], 084 303 2990 24 Staib Street, New Doornfontein, Johannesburg


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Know of other great African wear boutiques not mentioned above? Let us know below!


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