Want to advertise your restaurant? With some creativity and basic know-how, marketing can be easy, budget-friendly, and effective.
Facebook Location Ads
Facebook's location ads allows you to target people in the vicinity of your restaurant. It also lets you track whether they saw the ad or visited your website or page. You can set your budget and control you audience. This is a great option to get started with when you advertise your restaurant online.
Coupons and discounts are an evergreen way to attract customers your restaurant. Why not offer 10% off for anyone who signs up to your mailing list? You may be getting in 10% less of their bill - but you're buying much more than that. Namely, feet through your door and customers engaging and trying your offering. If they've had a good experience, they're likely to tell their friends.
Now that you have a base of user emails thanks to your discount campaign, you can take this opportunity to send them news and updates about your business. To maintain high open rates and reduce the amount of people who unsubscribe, include highly relevant, punchy content about your business that will appeal to your base.
SMS marketing is when you send promotional text messages to your customers to alert them to relevant news relating to your business. SMS messages are a very personal and direct way to reach your customers. Send special offers and discounts through your SMS database and remind them of who you are. The idea is to keep yourself top of mind. With people so engaged in social media and the web, SMSes can be a good way to stand out from the crowd and grab attention.
Have you spotted a particular foodie or influencer on social media who you think resonates with your restaurant's brand? Why not consider a collaboration? Collaborations can be paid for, or it could be as simple as inviting them for a free meal at your establishment. If you impress them, they're likely to share a post or picture to their multitude of followers. People look to their favourite social media foodies for recommendations, and are likely to try out a spot endorsed by those they're following.
Go For Localised Marketing
One of the most effective forms of communication for your restaurant is through a reputable publication.