In June 2019, Cadbury Dairy Milk announced their Generosity Campaign - an initiative that sought to shed light on the plight of South Africa’s 3.7 million orphaned children. In exchange for a Cadbury milk chocolate, South Africans were asked to donate toys, books and games at Cadbury's Little Generosity Shop, helping gift vulnerable children with the joys of childhood innocence and play. A roaming Generosity Shop toured the country, providing orphanages in even the most remote parts of South Africa with gifts for their little ones. Ultimately, over 100 000 toys were donated to orphans across the country through this initiative.
Sadly, due to COVID-19 restrictions, Cadbury Dairy Milk could not open another Little Generosity Shop this year. However, they have lost none of their determination to help children in need. As such, Cadbury debuted their Glass and a Half Project at the end of May 2020. This year, Cadbury will be raising funds for orphanages through their limited edition Glass and a Half chocolate bars.
With their special designs, these chocolates are impossible to miss. Look out for your favourite Cadbury chocolate bars in store, now decorated with teddy bears, toys and books to represent the importance of play in childhood development. Get your hands on a few bars this winter and help give back. Every bar sold will go towards R1 million worth of toys, books and games for orphans. So give the gift of play by indulging in a delicious Cadbury milk chocolate bar (or two). The limited edition packs are available in 80g and 150g bars and include the Cadbury Dairy Milk Chocolate bar, Mint Crisp, Top Deck, Wholenut and Fruit & Nut.
You can find the full list of beneficiaries on the Cadbury Dairy Milk website.