PEP Stores

PEP stores are the ultimate budget-friendly baby and children's clothing outlet. During these difficult financial times, a trip to your nearest PEP is probably your best bet for finding affordable, yet durable winter clothing for the little ones. Their range includes character t-shirts for boys and girls, priced at *R80 for two, so your Spider-Man or Princess Elsa in the making can look their best and fit in with all the cool kids.

Please note that PEP stores have advised parents not to bring their children to the store with them. Rather measure your kiddies at home and perhaps purchase their clothing in a size larger than normal. Returns may be limited on certain items, as well.

Find your nearest store here.


If it's value for money you're after, pop into an Ackermans store. Their winter range for babies, toddlers and kiddies is extensive, offering your child their own unique look without the added strain on your pocket. All 300 Ackermans stores will be open during level 4 lockdown, with full health and safety regulations in place. Get your little one two pairs of snug tracksuit pants for only *R69,95! Their kids clothing range extends to tweens and teens up to 15 years of age, too, so the whole family can get kitted out just in time for winter.

Find your nearest store here.

baby clothes


Mommies and daddies have trusted Jet stores to keep their precious babies warm and comfy for decades. Now that they are back to business under level 4 lockdown, come through to find super cute coats, puffer jackets, leggings and boots for the kids. And if you're worried about keeping baby warm this winter, pick up an infant fleece jacket for only *R69,99. Check out Jet's full autumn/winter collection here.

Find your nearest store here.

Pick n Pay Clothing 

Since reopening their stores on 1 May 2020, Pick n Pay Clothing has reported that their biggest sellers have been kid's fleece wear, jackets and knitwear. To help keep you and their staff safe, their stores have also implemented contactless payment using Masterpass, Span Scan and Zapper. Physical distancing and customer limits are similarly in place at all stores. Visit the clothing section at your local Pick n Pay or make a trip to their separate clothing stores before stocks sell out!

Baby City 

Taking care of a newborn or toddler under lockdown conditions is sure to be doubly stressful. But, there's no need to fret over finding all your baby essentials, because Baby City stores are open and ready to assist. From clothing, to car accessories, feeding must-haves and toiletries, they have everything you need to keep calm and carry on being the best parent you possibly can be. Feeling lost and isolated as a new parent under lockdown? Their website and Facebook page provide helpful tips and tricks from baby experts and experienced parents alike.

Find your nearest store here or browse through their online product selection to compare prices.


How about sustainable fashion without sacrificing on quality? Woolworths is the eco-conscious parent's go-to for sustainably sourced cotton t-shirts, leggings and growers. Their baby collection also includes luxury hooded towels, fleece blankets and knitted beanies to keep babas warm from the bath to bedtime. You need not leave the house to shop for baby and children's essentials either, as the Woolworths online store is fully operational under level 4 lockdown. Simply sign up with your Woolies card or My School, My Village, My Planet account.

If you prefer to shop at the store instead, find your nearest Woolworths clothing store here.

baby clothes


There is nothing wrong with splurging on a few designer clothing items for the kids this winter. Visit Truworths to get your hands on premium quality baby and children's clothes and accessories from brands such as Max and Mia, Naartjie and Earth Child. Not only will your little darling be nice and snug, but they are sure to stand out from the rest in their custom kit. You can either shop online, click and collect or shop in-store at Truworths during level 4 lockdown.

Little Lumps

Little Lumps is an online baby boutique, offering parents a full winter clothing range, as well as accessories, toys and wholesale baby items. Their online store also features a very special collection for preemies, so even the littlest humans can keep warm and look good doing it. Order a personalised baby grow, beanie or blanket from Little Lumps to welcome your bundle of joy into the world (because even during a pandemic, new life should be celebrated!)

*Please note that orders may take up to 14 days to process due to lockdown conditions.

Shop online with Little Lumps here.

Koco Bino

Koco Bino has been a part of the children's fashion industry in South Africa since 1978. They have also played a huge part in many milestone moments, from christenings to first birthdays and much more. While you and baby may not be attending special functions any time soon, there is no harm in spoiling them with a custom quality outfit from Koco Bino. You may even want to get them all dolled up for an at-home family photo shoot. Shop online with Koco Bino here.

Alternatively, you can visit their store at Sandton City.

Kids Emporium

Are you struggling to get the kids to sleep on time under lockdown? Kids Emporium are experts in infant and toddler sleep solutions, as well as teething, feeding and bathing. Their children's wear collection is limited, but is adequate enough to see you through the coming winter. With ten stores situated around Johannesburg and online shopping options, Kids Emporium should be your go-to for nifty accessories to make parenting under lockdown a whole lot easier.

Find your nearest store here.

baby clothes

Where will you be shopping for baby clothes and essentials during level 4 lockdown? Let us know about your experience! 

Baby Rules

Baby Rules is an online store specialising in Christening clothes, accessories and gifts for the little ones. They have a wide variety of outfits to dress your darling in on their big day. Both boys and girls Christening attire comes in summer and winter varieties. Dress your little lad in a pinstripe suit complete with funky bow tie, or a more classical full white suit. Baby girls can steal the show in lacy white gowns or a cream princess dress with gold and glitter overlay. Add a sweet headband or sailors cap to your baby's outfit to finish off the look.

Details:  082 099 8076 | [email protected]

Tiny Necessities Baby Boutique

Tiny Necessities offers both custom-made Christening wear and a ready to purchase range. Design the perfect outfit for your baby with Tiny Necessities, right down to your preferred colour and style. Or, purchase one of their ready-made outfits online. Girls Christening gowns come in full length lace or adorable modern rompers, while boys can suit up in a white onesie and khaki bottoms. The store also stocks headbands, booties and bow ties to glam up your little angel.

Details: 076 713 3048 | [email protected]


Koco Bino

Koco Bino in Sandton City offer parents the chance to spoil their baby with an array of Christening clothes, gifts and trinkets. Godparents may also want to pop by this store to pick up some prezzies for mom, dad and baby. Koco Bino have the most adorable crocheted baby booties sure to put a smile on any parent's face. They also stock a number of frames and message boxes perfect for all the pictures you will have taken on the day.

Details: Shop U81A - Level 6, Sandton City, 83 Rivonia Rd, Sandhurst, Sandton, Johannesburg | 011 783 6223 | [email protected]


O'bebe is a tiny boutique store located at Bedford Centre Shopping Mall. While the store is small, is stocks a wide variety of Christening clothes, shoes and special gifts. The dresses here are by no means understated - adorned with frills, lace and embellishments they are true celebratory garments. Boys tuxedos are just as impressive. If you are looking for a unique Christening outfit for your baby, O'bebe is the place to visit.

Details: Store UK3 Bedford Centre, Smith and Van Der Linde Rd, Bedfordview, Johannesburg | (011) 615-9056 | [email protected]

Kids Emporium

Is your baby's Christening or baptism more of a relaxed affair? Pop into any one of Kids Emporium's stores around Joburg to find your baby a casual outfit for the day. Girls dresses are light and durable, so they can be worn again. Similarly, boys trousers and jumpers are versatile and easily washable. Kids Emporium is also great for gifts including kids books, plushies and educational toys.

Click here to find the closest Kids Emporium to you.

Details: 021 712 9248 | [email protected]

La Koufeto Gift Store

La Koufeto is Bedfordview's hidden gem of gift stores. Their handcrafted Christening items are unique and thoughtful and owner, Helen Patricios, is always willing to help customers pick out the best gifts for any occasion. Her Christening kits come complete with a commemorative candle, special oils and a towel which can be embroidered with your baby's name. La Koufeto also supply baptism outfits made to uniquely reflect the theme of your celebration.

Details: Bedford Village,Cnr Van Buuren and Nicol Road, Bedfordview, Johannesburg | 011 455 3995 | [email protected]


Do you know of any other stores that supply Christening clothes and gifts in Joburg? Let us know about them!