Braamfontein is one of Joburg's most eclectic and fast-paced suburbs. New fashion trends spring up daily thanks to the area's entrenched youth culture. If you're not one to follow the crowd when it comes to expressing yourself through fashion, then this is the shopping district for you. Let's check out Braam's best retail precincts and clothing stores to get you started on your journey.

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Shopping Centres
Independent Stores

Shopping in Braamfontein

70 Juta Street. Photo credit: Max Marx.

Shopping Centres

70 Juta Street

70 Juta is Braamfontein's original mini high street and has become one of the most recognizable landmark sat the intersection of Juta and De Beer streets. This contemporary retail precinct is all about community engagement and promotion of young, local entrepreneurship. Stores pop in and out of here on a monthly basis, so there is always something new to see. With its open air courtyard and adjoining art gallery, this is a shopping centre unlike any other in the city.

Visit 70 Juta Street.

44 Stanley 

44 Stanley is situated in Braamfontein Werf, near Milpark. This popular mixed-use precinct offers a boutique-style shopping experience coupled with great food and entertainment. Visit their awesome fashion stores and design studios to get your hands on handcrafted goodies and artisan products. 44 Stanley also hosts regular weekend markets, bringing you the very best in fashion, craft, design and food out in their lush courtyard. Keep an eye on their Facebook page to stay up to date with events.

Visit 44 Stanley.

Neighbourgoods Market 

Now, this isn't your typical shopping centre. However, the Neighbourgoods Market brings in hundreds of foodies, shoppers and fun seekers to Braamfontein over weekends. Situated at 73 Juta Street, which also houses a ground floor retail space, 1st floor office spaces and a rooftop venue, the market is the place to be on a Saturday afternoon in Braamfontein. Visit their diverse selection of stalls to get all your organic, vegetarian, vegan, gluten-free and sugar-free food goodies. From pickles to jams, fresh produce, nuts and honey, the Neighbourgoods Market has all you need to live a healthy lifestyle. Oh, and the gourmet street food is pretty good, too. The market takes place every Saturday from 09:00 - 15:00, so don't miss out!

Visit the Neighbourgoods Market.

Shopping in Braamfontein

Neighbourgoods Market. Photo sourced from Facebook.

Independent Stores 


Archive is sneaker head central in Braamfontein. They stock a range of premium fashion brands, including Nike, Adidas, Puma and and Vans. Situated on the ground floor of the 73 Juta Street precinct, Archive exudes an atmosphere of youth culture and urban fashion. But this is so much more than just a shoe store. Archive hosts regular exhibits of their latest collections, telling the story of street culture and shaping fashion trends in one fell swoop. You can also purchase top of range sneaker care products here to ensure that your kicks stay looking brand new for as long as possible.

Visit Archive.


Avid Puma brand fanatics should visit their store located on Corner De Korte and Melle streets in Braamfontein. Come and get your hands on limited edition apparel and shoes here. This is definitely the place to go for trend setting fashion and chic urban wear. Join the "cool kids" fashion wave and get your sports gear and leisure wear at Puma Braamfontein.

Visit Puma Braamfontein.

Studio 88 

Studio 88 is South Africa's largest independent fashion and footwear retail chain of stores. Their Braamfontein 'Varsity Vibe and Soccer Outlet' stocks a range of sports wear brand apparel and shoes. They also carry a wide variety of supporters gear for both soccer and rugby clubs, including FC Barcelona, Manchester United, Manchester City FC, Pirates, Chiefs, Sundowns and the Springboks. Students can get a 10% discount by joining the Studio 88 Varsity Vibe app. Download the app from Google Play or the Apple App Store.

Visit Studio 88 Braamfontein.


X-Trend is an exclusive sportswear, fashion and lifestyle brand. Their store in Braamfontein stocks limited edition men's and women's apparel and sneakers by some of the world's biggest brands, including New Balance, Adidas, Nike and Reebok. X-Trend is a must-visit for athleisure wear, branded t-shirts, latest edition sneakers, caps and funky socks. Stop by to find your next weekend fit or a new look to debut at the start of the semester.

Visit X-Trend.

Trends shape and shift, motivating and inspiring people to adapt to what's current and exciting.

Fashion in Johannesburg has become progressive and creative. People are becoming comfortable with their style and express themselves with the clothes they wear.


Colorful Sneakers


Archive is all about urban street style. If you are looking for the latest, most unique and fashionable sneakers, this is the spot. Archive is known for their amazing exhibits that tell a story of street culture through their sneaker collection.

You can find limited editions and exclusivity at this store.


Shelf Life

Shelf Life recently opened a cool urban store in Rosebank.

This is one of the most well-known stores for sneakers, sneaker culture and collections. The store brings the most exclusive sneakers to the market, ensuring that you get something special.

Shelf Life is all about bringing together lifestyle and urban culture.


Trendy Clothing


Factorie is sister to Cotton On, and is one of the best stores in Joburg to find the latest and trendiest clothing.

They cater to the new age millennial who loves clothing that is current, stylish and good quality.

Factorie has clothing for both men and women as well as unique jewellery and accessories.


Thrifting is a huge trend in Joburg. Anyone looking for quality clothing and one-of-a-kind pieces should opt for thrifting.

Not only can you find unique, high quality apparel, but you can also get all of this at an affordable price.

Mr Price


Mr Price

Everyone loves a good accessory. These finish off your outfit, creating a trendy look. Get the latest fashionable accessories from Mr Price.

From jewellery, sunglasses or a stylish handbag, Mr Price has everything you need to stay on trend, for both men and women.