Fashion brands play one of the most influential roles in the world by bringing together those who love fashion and dressing up and by creating a hype around the latest trends.

The Influence

The most fashionable brands in the industry are partnering with celebrities to target a specific niche.

Celebrities have become an influence, motivating their fans to buy new labels.

Some of the brands that have made a huge impact on us include Converse, ASICS, Diesel and Adidas. And these labels are still going strong.

Converse

Converse is one of the brands that has become associated with many names including Chuck Taylors, Chuck and All Stars.

What began as a basketball sneaker, is now a much loved sneaker, fashion statement and form of expression. Evolving through innovation, Converse is still producing jaw droppers.

ASICS

ASICS is an old-school brand that recently came back with a bang. This versatile brand is a popular choice for both young and old.

Originally a sneaker for running, these sneakers are now the go-to for any occasion. ASICS is creating fashionable items for everyone.

Diesel

Diesel has been crafting good quality fashion items for many years. Their look speaks of confidence, edge and fashion forward trends.

Diesel makes clothing with unexpected cuts and combinations with old school designs and denim.This brand stays true to their style while keeping up with the latest fashion trends.

Adidas

Adidas is a popular choice among the most loved and influential celebrities.

Their partnership with Missy Elliott became one of the most influential and innovative campaigns.

Adidas is still running strong and continue to make amazing fashion statements that we love.

Takealot

Don't have the time to visit the store? Then why not try Takealot? They have a wide selection of sports footwear that's perfect for any sort of activity that you're thinking of taking up, be it running, studio training and sports. And as for brands, there are many for you to choose from, including Nike, Reebok, adidas, ASICS Tiger, Puma, Under Armour and more. And best of all, they will be delivered right to your door! Visit Takealot.com to take a look at what they have available.

Zando

Another online fashion store that offers a wide variety of sports footwear for both men and women is Zando. They have different brands, styles and colours to choose from. Some of the brands they stock are Nike, adidas, Puma, ASICS, Merrell, Lotto Performance, Brooks, Under Armour, Reebok, Hi-Tec, Mizuno, Vivobarefoot, Power Performance, the list goes on. Visit Zando.co.za to check out their range. Again, it'll be delivered right to your door.

Superbalist

For the motherlode of sport footwear, Superbalist will leave you feel spoiled for choice. Their range of shoes goes far beyond our expectations, even offering brands that we have never heard of before. You can expect to find footwear from the usual adidas, Reebok, Nike and Puma, as well as the unusual, Under Armour, The North Face and ASICS. To take a gander at their stock, visit Superbalist.com.

Totalsports

Another spot that'll offer a wide range to choose from is Totalsports. This is usually the go-to for those who are looking to get their feet into a new pair of running/training footwear. They have shoes for a variety of activities - running, training, strolling and trail running. They offer sandals, rugby boots, tennis and squash shoes, golf shoes, netball shoes, running spikes, you name it. And once again, the brand selection is impressive. You can either shop online or visit one of their stores nationwide.

RUN Store

This may be a Cape Town store, but RUN does ship shoes off to runners countrywide from their online store. From adidas, Altra and ASICS to New Balance, Salomon, Ultimate Direction and Saucony, they have a great selection of sports footwear for runners. They even offer other accessories and sportswear including hydration vests, nutritions, socks, headwear, gloves and electronics. Plus, you'll get free shipping on orders over R500. Visit their online store at www.runstore.co.za.

Sportsmans Warehouse

Whether you're looking for cross trainers, running shoes, court footwear or something that's just sports lifestyle oriented, visit your nearest Sportsmans Warehouse. They cater to men, ladies and children who are looking to get active and need the correct footwear. They also stock all the accessories you need to ensure you're on top of your game. Visit their website here.

The Sweatshop

For your sports footwear needs, visit the running shoe specialists - The Sweatshop. They know just what you need to ensure support while running. They stock the largest range of running shoes in the country, with over 100 styles. This means you will get to choose the best option for you and your running needs. They also offer a wide range of sizes. They stock sizes from US10 for kids to adults US16. To take a look at what they have to offer, visit thesweatshop.co.za.

Sneakerheads are always looking for something new, unique and trendy to make them (and their outfit) look good. If you have been struggling to find the sneakers that you desire, then the time has come for you to start zoning into the best sneaker spots in The Zone @ Rosebank.

One thing Joburgers love is trendy fashion. Everyone is always looking for that one specific item that makes them stand out, especially when it comes to sneakers, which is why everyone is always hunting for exclusives. It's all about completing your outfit , plus the casual look is always saved by a good pair of sneakers.

It's A Culture

Sneakers have become more than just an item you wear, they play a very influential role when it comes to the fitness industry, fashion forward innovation such as Fashion Week and trendsetting. Even for collectors, who are classified as sneakerheads. It's not just about the shoe, it's a culture.

This culture has the world at a standstill, even sleeping outside stores just to get the newest sneakers on the market. Many sneakerheads will agree when we say that quality always takes favour when buying your kicks. It's always advisable to get good quality sneakers that will last for years to come.

If you are looking for a place that offers more options, then continue reading...

Shesha

Shesha has to be one of the stores that are well-known for their sneaker offering and have grown into people's hearts because of their sneaker culture.

They've established the way to speak to people about the urban trends and the habit of fashion forwardness with their other accessories, jackets, socks and many other items that you can match with your sneakers.

Shesha offers a wide and unique range of sneaker exclusive that will have you collecting the best of the best. Whether it's something to set the trend or follow it - they've got you covered.

adidas

adidas, typically known as the brand with the three stripes and loved by many. You can find them on the top floor at The Zone @ Rosebank waiting for you to come and check out some fresh kicks.

As nostalgic as the brand is - from the days when we were inspired by Missy Elliot to today when you are still taken by their innovative designs, quality, style and sneaker culture - how can we deny that adidas is timeless?

They have something for everyone, whether you are looking for something sporty, casual or trendy.

Nike

When you think of sports and sneakers, the first brand that pops into your mind has to be Nike.

They have created a movement in their sneakers and sports culture, making different footwear ranges specifically for sports, casual wear and many others. However, the boundaries between what is considered sports sneakers and dress sneakers have been blurred.

Through their movements, they have created a huge sneaker following and you will get to see why when you pay their store a visit.

Kickin' It

Everyone needs at least one pair of sneakers in their lives, but once you visit one of these stores - your sneaker journey will grow.

1. It Will Get You Sweating!

It’s time to kick start that summer body prep for the sunny season, and there’s no better way to begin your fitness journey than at Women’s Health Fit Night Out Joburg. Not only will you be having a blast, but you’ll be breaking a sweat with a hot fitness lineup. Wondering who will be taking centre staging and pushing you through the energised and exhilarating sessions? Keep reading.

Also, don’t forget to bring these items along with you:

• Your signed FNO indemnity form
• Your Quicket ticket to grab your goodie bag
• A warm jacket or top
• Sunscreen and a cap
• Cash (if you want to grab a bite to eat before the event)
• A yoga mat for you to chill out on after your workouts

2. The Red-Hot Fitness Lineup at Women’s Health FNO

Here’s who will be leading your workouts! There will be an exciting mix of old favourites and never-before-seen sessions that’ll get you pumped and energised. Expect legendary trainers like Queen Fitnass Mapule Ndhlovu, Takkies and S.W.E.A.T. 1000. They're all ready to get you boogying, boxing and burpeeing your way to fitness.

New to the stage will be the Women’s Health Next Fitness Star 2019 winner, Bollywood Fitness and Mpho Kunene. Bollywood Fitness is a dance workout inspired by Bollywood’s best moves and music. And Mpho Kunene will get your quads burning as he reworks the classic township pantsula into a calorie-burning workout.

Also, jetting in from the UK is Jess McKee, who will lead Virgin Active’s brand-new workout, Active Bands. Jess is a Pound icon and international fitness presenter with high energy in spades. Be one of the first women in the country to try this brand-new workout!

3. The Goodie Bag!

Other than the epic workouts, you’ll receive an epic goodie bag! Your ticket gives you a fitness-packed goodie bag complete with:

• An adidas sweat towel
• A Powerade squeeze bottle
• A Virgin Active band
• A limited-edition Women’s Health workout vest
• A Montagu snack pack
• The latest issue of Women’s Health magazine and more

Get your tickets here for R420 per person, before they sell out.

4. It Makes For A Fun Day Out With The Girls

Women’s Health Fit Night Out is just the thing if you’re looking to have fun while also crushing those summer body goals. Who says working out needs to be boring? Gather the girls and head to Montecasino for an epic workout to get you motivated and ready to take on spring like a boss! Also, they have a Bestie Special – pay only R370 per person when teaming up with your best friend. You’ll save R50 on entry! Score.

5. Amazing Prizes Up For Grabs!

And as if the goodie bag wasn’t enough, they’ll also be giving away amazing prizes on the day. Women’s Health Fit Night Out Joburg has partnered with some of the hottest brands to bring you the chance to win big! Bring your A-game, because there will be plenty of activations on the day.

To name a few:

• Chill Area with L’Occitane
• Refresh Zone with Garnier
• Climbing Wall with DanPro
• Pop-Up Classes with Virgin Active
• Fastest Feet with adidas
• Powerade Hydration Breaks with Siv Ngesi

All of these activations will have amazing hampers and prizes to be won, so don’t miss out!

When Is It?

Saturday, 17 August 2019. Gates open at 13:00 and Fit Night Out Joburg will kick off at 16:00 – 20:00.

Where Is It?

The Outdoor Event Area at Montecasino, Montecasino Boulevard, Fourways, Johannesburg.

How Much Is It?

Single entry cost R420 per person and the Bestie Special is R370 per person. So, bring you bestie for a discount!

Tickets can be bought from Quicket. But hurry, they’re selling out fast!

For More Information

For more information about this exciting event, visit www.womenshealthsa.co.za.

Don’t forget to follow them on Facebook, Twitter and Instagram to keep up to date with the latest events, news and inspiration.

For more events you need to attend this August, click here to visit our August 2019 Must-Dos article. 

adidas The Base is permanently closed.

Setup

In February 2017 the multinational shoe and clothing mega-manufacturer, adidas, launched South Africa's ultimate football venue – adidas The Base. This is the only place in South Africa where players can play multiple formats of the game, test quality adidas product, watch some of the countries’ best talents and their favourite professional teams weekly.

The massive hanger has a variety of unique features made to match the way the game is played today. These include 4-a-side and 2-a-side pitches, a Pana court, media room, dedicated skills area and a game room. “We saw the need for a place where young footballers can grow and showcase their creativity and flair of the game. An opportunity for us to interact with our core consumer, not just at a store level but a way to experience the brand on a more personal level,” says Adrian de Souza, Head of Football at adidas South Africa.

Unlike other countries, the shoe manufacturer has stepped up the game, introducing an interactive digital element to adidas The Base. Players are registered through fingerprint recognition technology, which track entries to the venue, as well as each player’s in-game statistics. adidas The Base also hosts an international football competition called the Tango League. Launched in London in 2016, the Tango League is an international tournament held at adidas Bases across the world, and came to Africa for the first time in March 2017.

Accessible

Aiming to make it more accessible, the venue is available free of charge to schools, and open to all from Wednesday – Sunday, 3pm until late, opening earlier on weekends.

You can find the adidas BASE at Cambridge Commercial Park, 22 Witkoppen Rd, Paulshof. This central location makes it accesible to many of Joburg's residents residing in the northern and western parts of the city.

Social

For further information please follow @adidasZA on twitter and Instagram to join the conversation.

By Shawn Greyling

adidas The Base is permanently closed.

Setup

In February 2017 the multinational shoe and clothing mega-manufacturer, adidas, launched South Africa's ultimate football venue – adidas The Base. This is the only place in South Africa where players can play multiple formats of the game, test quality adidas product, watch some of the countries’ best talents and their favourite professional teams weekly.

The massive hanger has a variety of unique features made to match the way the game is played today. These include 4-a-side and 2-a-side pitches, a Pana court, media room, dedicated skills area and a game room. “We saw the need for a place where young footballers can grow and showcase their creativity and flair of the game. An opportunity for us to interact with our core consumer, not just at a store level but a way to experience the brand on a more personal level,” says Adrian de Souza, Head of Football at adidas South Africa.

Unlike other countries, the shoe manufacturer has stepped up the game, introducing an interactive digital element to adidas The Base. Players are registered through fingerprint recognition technology, which track entries to the venue, as well as each player’s in-game statistics. adidas The Base also hosts an international football competition called the Tango League. Launched in London in 2016, the Tango League is an international tournament held at adidas Bases across the world, and came to Africa for the first time in March 2017.

Accessible

Aiming to make it more accessible, the venue is available free of charge to schools, and open to all from Wednesday – Sunday, 3pm until late, opening earlier on weekends.

You can find the adidas BASE at Cambridge Commercial Park, 22 Witkoppen Rd, Paulshof. This central location makes it accesible to many of Joburg's residents residing in the northern and western parts of the city.

Social

For further information please follow @adidasZA on twitter and Instagram to join the conversation.

By Shawn Greyling

Shesha

Get your hands on the coolest brands, apparel and, of course, schweet shoes at Shesha! Here, they offer exclusive and limited edition street-style gear that'll have you on-trend and walking the streets of our beloved Jozi in style. You can expect to find trending brands such as Converse, Jordan, Nike, NBA, Alpha Industries (the NASA jackets are wicked!) and many more. All you have to do is decide what you want and whether you'll head to your nearest store or grab it online.

Details: www.sheshalifestyle.com | 010 492 3741 | [email protected] | Sandton, Eastgate, Rosebank, Melrose, Mall of Africa, Menlyn, Cresta, The Glen

Shelflife

Another awesome sneaker hotspot in the city is Shelflife! And their range of sneakers? Endless! There is something for everyone, no matter what your favourite brand, budget, style or fabric. Take your pick from a wide variety of Vans, Nike Air Jordans, New Balances, adidas x Pharrell 'Solar Packs' (these babies are new), Asics and a few other sought-after brands that'll totally turn heads. Check out the store in Rosebank or do a little retail therapy online.

Details: www.shelflife.co.za | 010 594 5129 | [email protected] | 21 Keyes Avenue, Rosebank, Johannesburg

Superbalist.co.za

We all know and love Superbalist. It's one of our personal favourite websites when we're looking to stock our wardrobe with the hottest and trendiest clothing, accessories and sneaks. Fill your online cart with stylish brands such as adidas, Vans, Nike, Superga, Converse, Reebok, Asics, New Balance, Puma, Onitsuka Tiger, Diesel and Saucony, just to name a few. Whip out that credit card and spoil yourself a little, we know you want to.

Details: www.superbalist.com | 087 362 7300

Anatomy 

Honestly. Who, in their right mind, would want to leave the comfort of their own couch to head to a crowded and bustling mall to do some shopping? It's crazy! Definitely not us. We'll just turn on our laptops and click our way through Anatomy and fill our shopping cart with some of the best sneaker brands: Puma, Nike, adidas, Asics, New Balance, you name it.

Details: www.anatomystore.co.za

DIPSTREET

For sneaker brands for Africa, make sure you head to DIPSTREET in Braamfontein. They're stocked with the best top-tier products from international brands, including adidas, Air Jordan, Asics, New Balance, Nike, Reebok, Vans and even some proudly South African apparel such as 2Bop, SolSolmenswear and Young & Lazy. Also, you'll get free shipping anywhere in South Africa for sneakers purchased on their online store. Cool sneaks and free shipping? What more could you ask for?

Details: www.dipstreet.co.za | 011 027 5508 | [email protected] | 82 Juta Street, Braamfontein, Johannesburg

Cross Trainer

This one is a given. In fact, it is one of the more popular and well-known stores if you're looking to get a pair of sneakers on the spot. We might be over-exaggerating, but there must be one in every mall in the city. They stock a wide variety of brands, from All Stars, adidas and Jordans to New Era, Puma and Reebok.

Details: www.xtrainer.co.za | 011 784 7324 | [email protected]

Sportscene

We just had to mention Sportscene. It's another go-to. This store needs no introduction. It has all the brands we can think of, and then some! Take your pick from Vans, Fila, Timberlands, Reebok, Puma and even Sneaker King cleaning sets. And while you're at it, why not grab some new threads to complete the look?

Details: www.sportscene.co.za

X Trend

Another must for all things trés cool is X Trend. Not only do they offer some of the best brands in sneakers, but they also offer FREE shipping and returns, 100% money back guarantee if you're not happy with your purchase, and they have a great support centre that'll cater to all of your enquiries. As for brands, you can expect to get your hands on Puma, Converse, New Balance, New Era, Asics Tiger and adidas.

Details: www.xtrend.co.za |  011 784 7324/5/6 | [email protected] | 6th Floor, Office Towers,
Sandton City Shopping Centre, Sandton

Puma Select

And last but certainly not least, we have Puma Select. No wardrobe is complete without a pair of Puma sneakers, and they'll definitely have a style, colour, shape and look you'll love. We definitely wouldn't mind getting our hands on a pair of Puma Suedes. They're stunning!

Details: www.pumaselect.co.za | 087 230 7306 | [email protected] | corner of Melle De Korte Street, Braamfontein, Johannesburg

Without a doubt, Joburg can strut its stuff with the best in the street fashion world whether against Los Angeles, New York, or even Cape Town for that matter. And if there’s one fashion item where we truly excel, it’s our kicks. Yup, Joburg is the sneaker capital of the world – sorry, Tokyo you’ll have to wait your turn on the throne. And speaking of sneakers, we want to introduce you to Sneaker Shack.

And as all sneaker owners know, keeping your foot fashion pristine is a full-time job. Fortunately Sneaker Shack is in the business of doing this for you. Co-founder Lolo Ndlovu explains that Sneaker Shack is a brand that sprung up from a gap in the hip-hop and streetwear subculture. Needless to say, we live in the era where names such as Chuck Taylor, Yeezys, and Superstar can earn you more street cred than being able to know any of Notorious BIG’s albums (sadly).

So Sneaker Shack was launched in 2016 as a pop-up store in the inner city (think Maboneng area) and when they grew, they opened up a permanent shop at the Hobart Centre in Bryanston. Sneaker Shack boasts a 24-hour turnaround for valeting and at the time of writing, prices ranged from R120 to R260.

It's entrepreneurs like Lolo and his partners that put Joburg on the map as a place of innovation and enterprise, and they prove that you can achieve anything you put your mind to. Old photos of their original pop-up (complete with makeshift wooden counter) compared to the new shop show they’ve come a long way. In fact, the team has pushed the business so far that in the short time since their inception, they have been able to offer franchisees the opportunity to buy into the dream.

For more information, check out their Sneaker Shack.

By Shawn Greyling

Photos Courtesy of Sneaker Shack

 

 

What Was It?

From the leading innovator in sportswear comes Run Your Crew JHB, an inner city run so unique it leaves other runs in the dust. Adidas invites you to assemble a crew of six and head to the starting line.

Choose between a 4,8Km or 12Km route and hit the night-road with your crew by your side. The only rule: If you start together you must finish together. All crew members must be within a 50-metre distance of one another during the entire race.

To Adidas, it's all about urban running, and using Johannesburg City as a backdrop has us excited. To train for the RYC inner city night run, head to the Runbase. Adidas Runbase Braam is the first Runbase to launch in South Africa, offering first-floor views of the street and unparalleled access to the city. This is your classic inner-city running club.

The RYC race ends in style at a massive block party hosted by the leading sportswear brand. There are phenomenal prizes for the winners - so select your crew carefully.

Here is a little teaser to get you and your crew pumped for the run:

https://www.youtube.com/watch?v=tXkSRsdwC-o&feature=youtu.be

When Was it?

Saturday, 03 December 2016 from 19:00.

Where Was It?

The race starts at the Sci Bono Centre, Miriam Makeba Street and Helen Joseph Street, Newtown, Johannesburg CBD.

Sign Up Your Crew Now!

To participate, simply sign up your crew of six members at runyourcrew.com. Registration opened 18 October 2016.

For More Information

Learn more, visit the RYC website, or follow @adidasZA on Twitter / Instagram and use the hashtag #WHYIRUNJOBURG to join the conversation.

 

Were you part of this event, then be sure to leave a comment down below!

The guiding principle of the Adidas Sport Performance Division is to equip all athletes to achieve their "impossible". Adidas Sport Performance brings its passion for great products to athletes in all sports and mainly focuses on four key categories globally: football, running, training and basketball. This does not exclude street style... never.