A Little Bit About A1 Fruit Water
A1 is a delicious sparkling fruit water, made with 100% African fruit. Every drink sold supports local economies right across the continent. They infuse fresh sparkling water with a splash of real African fruit – only the best mandarins, lemons and grapefruits Africa has to offer. It is what makes A! Fruit Water natural, healthy, refreshing and flavourful. No sweeteners, preservatives or sugar and zero calories.
Many products sourced in Africa are exported raw to other countries, stripping value of our continent. A1 is committed to keeping value in Africa, for the farmers who grow the fruit and the factories who bottle the drink. Their water is a by-product of making African juice, keeping their impact low, the supply chain rooted in Africa, and enabling a fair deal from farm to can.
Sparkling Water On The Rise
As consumers seek healthier water alternatives, A1 Fruit Water – a premium natural sparkling fruit water with zero-calories – has rapidly begun to steal market share on South African shelves since launching in Q3 of 2020. Globally, brands in the sparkling water category are experiencing strong growth and South Africa is on the same course, due to the rise of health-conscious consumers in the country. According to beveragedaily.com, consumers don't only want to drink products low in sugar, but they are also looking for ingredients with health benefits.
Research from The International Food Information Council Foundation’s (IFIC) 2020 Food & Health Survey, showed that nearly 1 in 10 consumers (9%) follow a clean-eating diet, and 74% are limiting and avoiding sugars in the diet and beverages. Through A1 Fruit Water’s own market research, it was found that from a sample of 1 000 South Africans – 9 out of 10 are happy to pay for sugar-free, preservative-free and 0 calorie drinks.
A Brand-New Sip Of Refreshment
In 2020, A1 Fruit Water officially launched in South Africa with their range of natural sparkling waters, infused with real African fruit. The natural sparkling fruit water range comes in three flavours:
- and Grapefruit.
Produced in South Africa, A1 Fruit Water is a healthy option for hydration; and is the only offering on shelf that can hold a claim to be sugar-free, gluten free, diabetic friendly, 0 calories, sweetener and preservative-free. The natural fruit infusion and flavours found in A1 Fruit Water are captured as a byproduct during the fruit concentrate manufacturing process, which is how the natural flavours are infused into the sparkling water.
“Our target market is a group of highly conscious and discerning drinkers who care about what they put in their bodies and how their brands of choice impact the world around them. We’re meeting their need for healthy hydration, from a mindful brand who cares about the sustainability and future of Africa.” says Jan Strydom, Operations Manager at ONE54 South Africa.
A1 Fruit Water is sustainable, lives local and supports local. A1 Fruit Water works with farming partners who are located in the sub-tropical mango and citrus producing region of Hoedspruit. Here, the supply chain and local factories are assisted by A1 Fruit Water through their purchasing of the by-product from the fruit concentrate manufacturing process, and thus push the supply and demand for fruit produce in the area.
“Covid-19, whilst obviously impacting everybody on the globe in one way or another has however accelerated trends that were emerging over the last few years. Sustainability, local supply chains, health, and e-commerce are areas that are rapidly evolving around the globe and we feel that A1 Fruit Water captures these trends in a locally made, guilt free sparkling water for the South African market, that can be sold through traditional and disruptive channels,” concludes Strydom.
A1 Fruit Water has national ambitions, but has launched with a focus on the Western Cape and Gauteng with their products being sold at Pick 'n Pay, Spar, other independent retailers, as well as online at Takealot.
For More Information
For more information about A1 Fruit Water, visit their website at www.a1fruitwater.com.
One lucky reader stands the chance of winning a the A1 Fruit Water range, which includes the Mandarin, Grapefruit and Lemon flavours.
To enter, simply follow these easy steps:
- Follow @a1sparklingwater and @joburgcoza on Instagram.
- Like this post.
- Share this competition with your friends on social media!
Competition closes Friday, 08 April 2022 at 13:00.