New Beauty Concept Store Is At Eastgate Mall


Makeup lovers, this is something for you! A brand with a brave, bold and new approach to beauty, 3ina, is available in South Africa at Eastgate Mall.

3INA (pronounced Mina), is a new makeup brand created by retail experts Pablo Rivera and Mark Eve. 3INA is set to inspire and empower women with its unique range of beauty products that are luxurious yet honest, feminine yet real, original and inclusive.

What To Expect From The 3INA Range

With 450 new products, the 3INA range includes colour cosmetics, as well as skin care and beauty tools and will release new beauty items every month, which will give customers endless looks and possibilities.

The most popular 3INA products include the top seller wiggle-free 3INA Pen Eyeliner that glides on effortlessly, providing a matte finish for up to 12 hours; the 3INA Longwear Lipstick with rich pigmentation and a non-drying formula; the 3INA Matte & Smooth Primer which gives skin the most amazing silky base; the 3INA Nail Polish collection with easy application and perfect colour for up to four days; and when you’re ready to cleanse and rejuvenate your canvas (AKA your skin), 3INA Eyes & Lips Make-up Remover wipes away even the most stubborn products thanks to its biphasic formula.

Embrace Colour With #GIRLSQUAD!

3INA launches with #GIRLSQUAD, which empowers women to break out of the standard mold when it comes to makeup and to get creative with their own expression of beauty. With no restrictions, #GIRLSQUAD encourages make-up lovers to embrace colour and have fun with different shades and products!

Find more information here.

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