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Home » Sandton City Unveils NEW Daniel Wellington Store With #IconicLink Watch Launch



Sandton City Unveils NEW Daniel Wellington Store With #IconicLink Watch Launch

Sandton City Unveils NEW Daniel Wellington Store With #IconicLink Watch Launch

Est. Reading: 2 minutes
Daniel Wellington, every blogger's favourite Swedish accessory brand, has finally made its way to Sandton City! This timeless accessory is perfect to up your wrist wear game this summer. Known for its sleek and minimalist designs, Daniel Wellington’s accessories have become a classic addition to both women’s and men’s wardrobes across the world.


If you have Instagram, then you’ve probably heard of them; a firm favourite of Kendall Jenner, Mihlali Ndamase, Cameron Dallas, Zoella and many other influencers and celebrities. Daniel Wellington’s store provides a hub for everyone to browse and try their hugely popular watches for size. With a huge selection of strap styles and colours, from the minimalist Classic Sheffield and elegant rose gold mesh strap Classic Petite Melrose, to the deep brown Italian leather Dapper Bristol, there will be something to suit every outfit and mood.

The store recently opened at Sandton City Shopping Centre with the launch of the Iconic collection featuring American Football player for the Cleveland Browns, Odell Beckham Jr. and American fashion model and style icon, Hailey Bieber, in the "Global Icons" campaign.

Introducing A New Icon 

"It’s been three years in the making, but on my mind since day one," says Filip Tysander, Daniel Wellington Founder.

A modern take on a classic design, the Iconic Link is the long awaited and much anticipated revelation behind three years of meticulous craftsmanship and design. The new Iconic collection by Daniel Wellington continues the brand’s founding principles of creating timeless and elegant, yet expressive pieces.

The Iconic Link features a luxurious metal bracelet with three-piece links; each segment is comprised of solid steel individually crafted pieces in an elegantly tapered form, ensuring a seamless transition from case to clasp.


The butterfly clasp comfortably secures the watch to the wrist and conceals the two-button fastening mechanism, keeping the perpetual flow of the bracelet. The distinctive and sculptural lines of the raised mid-piece blend effortlessly with the watch case, as the signature twelve index dial takes on a renewed, modern silhouette.

The Iconic Link is available in polished stainless steel (316L) with a vibrant silver finish or with refined rose gold plating. The mild rose gold-tone of this piece comes from ion-plating and is custom-made by mixing a hint of copper with a 23-carat gold bar. The unique gold tint of the Iconic Link is exclusive to the Iconic collection by Daniel Wellington.

Daniel Wellington 

It was a coincidental meeting halfway around the world that inspired the idea for Daniel Wellington. On this trip, the founder, Filip Tysander, met an intriguing British gentleman with impeccable, yet understated style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.

Inspired by the timeless style of his new acquaintance, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps that came to be has become a staple, with truly wide-ranging appeal. A few years on, this design is still part of the fabric of what makes Daniel Wellington so special.

Go to Sandton City Shopping Centre and visit the new store, where the staff will be on hand to offer you the unique Daniel Wellington shopping experience.

Watch Prices

From R1 790 - R3 190

For More Information 

Website: | Contact: 010 541 0767 | Visit Store: Store L63, 83 Rivonia Rd, Sandhurst, Sandton, 2196

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