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How To Make The Most Of Black Friday 2021

Est. Reading: 3 minutes
Black Friday is possibly the biggest shopping day of the year. With its increasing popularity, it can get intense for participating shoppers on the day. Between queues wrapping around stores from early in the morning, to frantic races to the best specials, Black Friday can become somewhat overwhelming if you're not prepared. Therefore, it is so important to have an effective strategy in place well in advance.

When is Black Friday 2021 in South Africa?

This year, Black Friday will be on the 26th of November. But in recent years, Black Friday has become Black November, as many retailers offer mini-sales in the lead-up to Black Friday.

Tips for Black Friday 2021 

With around 27 million South Africans shopping during this period, waiting until Black Friday begins can be disastrous. Therefore, it is important to have a strategy ahead of time to ensure you do not miss out on specials.

Make A Shopping List 

Before jumping hastily into Black Friday, doing some research on which products you are interested in can be very helpful. Simply going into Black Friday without a shopping list can lead to overspending and buying products you don't really need. Some of the most popular items for South Africans include gadgets, specifically laptops, PlayStations, phones, and the Xbox. Decide a few days before the time which products you want and stick to your shopping list on the day. 

Check Prices From Different Stores 

With so many specials, it can be challenging to find the right stores to buy the products you have in mind. In South Africa, some of the most popular stores among shoppers are Game, Makro, Checkers, Pick n Pay and Incredible Connection. Browsing the online catalogues of stores is a great way to compare prices between stores and watch how prices shift leading up to Black Friday. The easiest way to do this is to run a quick search on Google. For example, entering 'Shoprite Black Friday catalogue' will allow you to quickly find and access the store's Black Friday specials. 

Shop Online

While Black Friday sales originated in the world of brick and mortar, most of the shopping activities are now done online. Analysts expect there to be fewer in-store promotions compared to pre-pandemic days. Also, more retailers will be offering many of the same promotions online that they do in stores. It’s convenient, and in the current pandemic, it is also safer. 

Note: Be sure to open online accounts in advance. Open accounts with your favourite retailers, enter your shipping details, and save them to your account so you can complete purchases fast once specials go live.

Be Careful Of Unusual Brands 

While LG and Samsung are known for their appliances, there are many brands you've never heard of that claims to offer the best electronics on the market. Unbelievable specials are everywhere on Black Friday, but just because a fridge has 'Energy Efficiency' and 'WiFi Connectivity' written on the box doesn't mean its great quality. While not every brand you've never heard of is bad, there is a good reason why some are household names and some only ever appear in a sale.

Shop Early 

Be sure to act fast to ensure you get the deals you want. With more retailers offering Black Friday savings throughout November, you’ll need to be ready to make your purchases early. Also, keep in mind that these specials are most often available only for a short period and in limited quantities, so it’s essential to be a decisive shopper.

Leave The Credit Card At Home

No one wants to struggle with paying off debt over the holiday season. So, be careful of swiping your credit card on Black Friday. You can quickly lose track of your purchases and completely blow your budget.  

Look Out For Extras 

Don’t forget to keep your eyes open for promo codes and free shipping. While promo codes aren’t always common on Black Friday, some stores offer them for non-sale items. Many stores also drop their free shipping minimums at the start of November. Some stores don’t even have a minimum during this time. 

Make Black Friday 2021 A Success 

2021 has been an interesting year, and Black Friday will be too. The enormous amount of holiday advertising can be confusing and overwhelming to any Black Friday bargain hunter. So, be sure to prepare well in advance. Develop a plan and do some research. It will help to ensure that your Black Friday experience is a shopping success.

Source of statistics: https://www.finder.com/za/black-friday-statistics

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