AFI ‘Unites Us In Fashion’ At #IAmAfrica Johanneburg Fashion Week


Fashion is a loudspeaker which can be used to highlight current affairs and emulate trends in society. It has soft power and unites people from diverse backgrounds through heritage, self-expression and creativity.

African Fashion International is opening its Johannesburg Fashion Week experience on 10 October 2019 with the highly billed ‘African Fashion Unites’ show. With a tantalizing fusion of African cuisine and music on their menu, this will be accompanied by a Pan-African fashion showcase with designers Christie Brown from Ghana; Maxhosa by South Africa’s finest and innovative knitwear brand, founded in 2012, by Laduma Ngxokolo; Gavin Rajah (South Africa); Eric Raisina (Madagascar); Mai Atafo (Nigeria); Kahindo Mateena (DRC/USA); Laurence Airline (Ivory Coast); KLûK CGDT (South Africa); Moshions (Rwanda) and South Africa’s contemporary athleisure brand, Nao Serati, founded in 2014 by Neo Serati. The brand champions unapologetic self expression in unisex garments that explore the margins of gender and sexuality, creating awareness around what is a man or woman in modern-day Africa.

Photo: African Fashion International

What To look Out For 

Expect an opening show featuring performances by renowned artists such as South Africa’s very own hip-hop star, Cassper Nyovest, much celebrated Nigerian artist, Fela Kuti and the exceptional Ndlovu Youth Choir, with a special Pan-African menu designed by multi award-winning chef, Coco Reinarhz of Epicure Restaurant.

Photo: African Fashion International

“Africa Belongs To Africans”

AFI Founder, Dr Precious Moloi-Motsepe, who is a recipient of the Franca Sozzani Award for her active work in creating space for African Fashion designers globally, stated that the core of this year’s AFI Johannesburg Fashion Week is to “unite the continent in its diversity”.

“AFI believes in the promise of Africa. With the recently concluded continent-wide AfCFTA (African Continental Free Trade Area), the continent has a large enough market to increase intra-African trade,” says Dr Precious Moloi-Motsepe.

Thebe Magugu (LVMH Young Fashion Designer) interviewed by AFI Director, Dr Precious Moloi Motsepe, at the 2019 AFI Fast Track fashion show. Photo: Supplied

Designers 

Thursday: 10 October 2019

19:00: Gavin Rajah – South Africa

20:00: David Tlale – South Africa

21:00: Masango by Siphosihle – South Africa, House of Jahdara – Nigeria

21:30: Keletso Moraba – South Africa, Taússy Daniel – Mozambique

Friday: 11 October 2019

19:00: Loin Cloth and Ashes – South Africa

20:00: Rich Factory – South Africa

21:00: PALSE – South Africa

21:30: Taibo Bacar – Mozambique

Saturday: 12 October 2019

12:00 – 14:00: AFI INSIDER: MASTERCLASS

17:00: Sai Sankoh – Sierra Leone/ United States of America

18:00: Kreyann’ – Cameroon, Khosi Nkosi – South Africa

19:15: Laurence Airline – Ivory Coast, Sheria Ngowi – Tanzania

20:15: Ituen Basi – Nigeria, La Art Neviole Emporuim – South Africa

21:00: OM Style Avenue – South Africa

Dr Precious Moloi Motsepe seated front row with Gavin Rajah and Suzy Menkes. Photo: Supplied.

Venue

Sandton Convention Centre 

Theme

Celebrating Africa, be on the look out for the #IAmAfrica hashtag!

Be the first to shop designer collections straight from the runway at AFI’s Designer Boutique pop-up store! For more details, go to www.africanfashioninternational.com.

Bring a friend and celebrate Africa’s creative spirit at AFI Joburg Fashion Week!

Photo: African Fashion International
2019-10-10 00:00:00 2019-10-12 18:00:00 Africa/Johannesburg AFI ‘Unites Us In Fashion’ At #IAmAfrica Johanneburg Fashion Week https://joburg.co.za/heres-what-to-expect-at-this-years-afi-johanneburg-fashion-week/ Joburg.co.za info@afi.za.com

Did you like this article? Then get more of the same from our weekly newsletter delivered to your inbox for FREE!

Your email address will not be published. Required fields are marked *

More from Events: