Document

Sharing the drama since 2005, Heikenen has brought its news and exciting campaign to Joburg. Here’s what diehard soccer fans and fanatics of this world-renowned beer needs to know.

The Deal

The Park House of Events in Johannesburg was the home of the first Heineken® House of Drama that took place on Wednesday 4 April. Football fans were taken on a multi-sensory journey as they watched, felt and tasted the drama of a UEFA Champions League Quarter Final match between Liverpool and Manchester City. With a green carpet welcome and massive HD projectors showing the game, fans didn’t miss a moment of drama. The night was more than 90 minutes of heart-stopping football, as fans got to rub shoulders with their favourite celebrities and soccer legends whiles lounging in premium style.

The Drama

The Heineken House of Drama had South African sports presenter and style icon Minnie Dlamini lose her voice while cheering, and local football legends like Nasief Morris and Tshepo Masilela watched the drama unfold from the edge of their seats. All the while sipping on ice-cold Heineken®. DJ Capital & Ms Cosmo were present to break the tension of the match only moments after the final whistle. Prepare yourself for more quarter-final drama on the 10th April as we head to Cape Town for the next Heineken House of Drama and then on the 2nd May when we bring the drama to Durban for the Semi-Final.