Google to cut advertising that goes against the coronavirus ‘consensus’

Google to cut advertising that goes against the coronavirus ‘consensus’

Contact info

The world’s largest internet search provider, Google, says it will ban advertisements from web pages that challenge the ‘authoritative scientific consensus’.

Google has already banned adverts promoting phony coronavirus cures or touting “medical misinformation,” but the tech giant went one step further last week, telling CNBC that it will ban publishers from displaying Google ads next to coronavirus conspiracy content.

The firm added that if a site violates this policy sufficiently, the ban will be extended to the entire site. Google will use human and automated reviews to locate and take action against rule-breaking web publishers and advertisers.

The #DeepState collaboration engine, #Google, will double-down on their censoring of pages that contradict “authoritative scientific organizations.”

Say goodbye to open scientific discussion.

Welcome to dystopia. via @Verge

— Jim Meehan, MD (@DocMeehan) July 18, 2020

What information gets banned on Google?

As for what kind of content will be deemed ban-worthy, a Google spokesperson told the news outlet that content claiming vaccines are a population control effort; that Bill Gates created the virus; and that it was a bioweapon engineered in a Chinese laboratory; would all fall foul of the new rule.

“We are putting additional safeguards in place by expanding our harmful health claims policies for both publishers and advertisers to include dangerous content about a health crisis that contradicts scientific consensus,” the spokesperson said.

Google’s “trust the experts” approach is the latest in a series of attempts to clamp down on coronavirus “misinformation.”

In March the company banned most non-governmental content about the outbreak, but pulled back when Democrats in the US complained this approach would benefit the Trump administration.

It also banned the sale of face masks, back when the scientific consensus was that they didn’t work. Since then, that consensus has shifted and going without a mask is now deemed a criminal offense in some countries, including here in South Africa.

#SouthAfrica will penalize people for not wearing #masks in public places to help curb the spread of #COVID19.

Employers and building owners will be penalized for granting access to unmasked persons. 🇿🇦😷

— CGTN Africa (@cgtnafrica) July 14, 2020

Google-owned YouTube has already prohibited monetisation of medical misinformation and conspiracy theories surrounding COVID-19.

Also read: Google: Here is how phishing and malware attacks are evolving

This content has been created as part of our freelancer relief programme. We are supporting journalists and freelance writers impacted by the economic slowdown caused by #lockdownlife.

If you are a freelancer looking to contribute to The South African, read more here.

Source: The South African Read More

Spread the love
Report Inappropriate Post

Did you like this article? Then get more of the same from our weekly newsletter delivered to your inbox for FREE!

Your email address will not be published. Required fields are marked *

More from Coronavirus: