It’s a When Harry Met Sally type of set up (minus the “I’ll have what she’s having” scene) as our two favourite hangouts reengage in two things that go hand-in-hand – coffee and books. Yup, the rumours are true: Seattle Coffee Company and Exclusive Books are collaborating again.
“We are continuously exploring ways to deliver more value to our customers, which includes pairing our love of literature and coffee,” said Grattan Kirk, CEO of Exclusive Books. “Our philosophy at Exclusive Books has always been focused around our customers and the connections they make through our books. We believe that for many people, coffee goes together with these connections and is an integral part of the Exclusive Books experience.”
Over the last five years, the South African coffee market segment has shown exponential growth in response to consumer demand. Not only have international players entered the market, but there are an increasing number of local artisanal suppliers and outlets.
“It’s great to be coming home. We’re ready for the ride,” says Pete Howie of Seattle Coffee Company “Exclusive Books and Seattle are an amazing story and I’m looking forward to starting an exciting new chapter.”
All new Exclusive Books flagship stores will open with Seattle cafes – including its Sandton City store, which opened in November 2018. Currently, Seattle can be found inside Exclusive Books at its Ballito Junction, Canal Walk, Cavendish Square, Hyde Park, Ilanga Mall Nelspruit (formerly Riverside Mall), Killarney Mall, Rosebank Mall, Table Bay Mall and V&A Waterfront branches. Exclusive Books also operates alongside Seattle in Bedford Centre, Brooklyn, Constantia, Cresta and Menlyn.
“We believe Seattle has the perfect foundation to effectively manage Exclusive Books’ in-store coffee offering and provide a combined offer for our customers,” Kirk said. “It ensures our customers have the best possible time in our shops: great books, in a beautiful environment, with a cup of coffee. Just how they love it.”
“Our relationship with Exclusive Books has such a rich history and we’re looking forward to an equally rich future,” Howie said. “The magic is back.”