Market on Main's Last Long Weekend Of Pop-Ups
The first collaboration was in September 2018. Market on Main was invited to bring a piece of their downtown home to the prestigious Design Quarter in Fourways. A selection of their favourite stallholders were scattered throughout the centre, activating the space with heart.
In December 2020, Market on Main spent three glorious weekends in a dedicated retail space, giving them the opportunity to provide their vendors with an immense space to trade during retail’s busiest three weekends.
Following the success of those Festive Pop-Up Markets, they returned for another three weekends over the Easter holidays.
Saturday, 24 April 2021 to Tuesday, 27 April 2021 (Freedom Day) will be the last opportunity to experience the urban flavours of Market on Main in the North! Arrive hungry and thirsty, and be inspired by their variety of stallholders.
Expect everything from local flavours, fashion, craft and vintage to vinyl DJ Charles Leonard’s happy tunes to get into the vibe. Get all the details here. The shops and restaurants at the Design Quarter will all be open alongside the unique Market On Main vibe.
Their stalls will be laid out in a dedicated indoor venue on the Design Quarter's restaurant piazza with social distancing and space in mind.
When Is It?
Visit over the weekend of Saturday, 24 April 2021 to Tuesday, 26 April 2021 between 10:00 – 16:00 daily.
Where Is It?
Design Quarter, corner William Nicol Drive and Leslie Avenue, Magaliessig, Fourways, Johannesburg.
How Much Is It?
Entrance to the market is FREE. However, be sure to take your card and some cash along to do some shopping and indulging, and to pay for parking.
Where Market on Main Began
Market on Main’s ethos is to be the market for the people of Joburg, made by the people of Joburg. It’s a curated upmarket market that trades in regional foods, local design, and vintage.
In 2009, the founders and designers, Jacques van der Watt of Black Cofee and Bradley Kirshenbaum of Love Jozi, opened shop at Arts on Main, a converted warehouse in the newly-formed Maboneng precinct in downtown Johannesburg.
The following year, fueled by the positive vibes and attention of the World Cup, they pivoted their business with a market plan that would activate their shop and the precinct. There was a gap in the inner city for specialty markets and their brands’ new home, Arts on Main, was the ideal location.
Market on Main was launched on Sunday, 23 January 2011.
The Arts on Main garage and events space were set up weekly, designed and decorated with carefully considered wooden crates, hanging plants, upcycled furniture, bold striped fabrics for tablecloths, and intriguing time-lapse looped videos projected onto the white bricked walls. The vendors were curated to provide an equal mix of quality food, design and vintage items.
Market on Main encouraged an urban lifestyle by providing a relaxed space to spend time in the city. A couple of hours at the market to eat delicious fresh meals, drink juices, cocktails or beers, meet friends, join a walking tour, spend time with parents, show the city of to tourists. It also became known as an ideal location for blind dates. People were flowing from the suburbs into the city.
Market on Main became a space for entrepreneurs to develop their businesses. Most of the restaurants in Maboneng started of as vendors at the market. It succeeded in bringing regular foot traffic by holding a consistent market every single Sunday, thereby aiding other businesses in the precinct to thrive too.
In 2018, Market on Main was approached by other developments to activate their spaces with pop-ups. Since then the market has appeared at Design Quarter, 44 Stanley, 27 Boxes and Jewel City.
An offspring of the market named Walala Wasala (meaning 'you snooze you lose’ in Zulu) was later birthed as a result of this newly discovered mobility. Walala Wasala is a series of smaller, quirky family friendly markets with a strong emphasis on village living, craft and gifts.
For More Information
You can also contact them on WhatsApp via 082 868 1335 or email [email protected].