Introduction Beaut

Beaut was born out of a passion for skincare, and a longing to create skincare products of an international quality, locally. With a lineup of four targeted serums, the aim is to tackle common skincare concerns with products that actually work. It’s as simple as that.

Why Serums?

Serums are an effective way of getting a high concentration of active ingredients onto your complexion. Serums allow you to tailor your skincare routine and layer products that tackle a variety of different skin concerns.

Beaut Serums

Beaut Serums were formulated to protect complexions exposed to the unique and harsh African climate. The formulas were streamlined to contain only what is absolutely necessary – no colourants, fragrances, parabens, alcohol or sulphates. The Beauts are also safe for use during pregnancy and breastfeeding. Thanks to a savvy choice of active ingredients, they’re both highly efficacious and gentle enough for sensitive skins. During the development phase, The Beauts were tested, reviewed and re-reviewed to ensure the desired results were obtained – essentially, they do exactly what they say they will do.

The Beauts play nicely together, so you can use them all at once if you wish, depending on your primary concerns. After all, it’s your face.

Wrinkle Shminkle

Line Softener

Wrinkle Shminkle is a nourishing serum that works to soften lines and gently encourage cell-turn over. You’ll notice an improvement in skin texture and skin-tone, thanks to the inclusion of Azelaic acid and Niacinamide. With Bakuchiol (a plant-base retinol alternative) as the hero ingredient, this nourishing serum is safe for use during pregnancy and breastfeeding, and won’t leave your skin irritated or sensitised after use.

Face Juice

Max Hydrator

Face Juice is an ultra- hydrating serum that is both plumping and repairing. It boosts the moisture levels of your skin and protects and strengthens the skin barrier, thanks to the inclusion of 10% Hyaluronic acid and 5% panthenol. It soothes and calms redness and leaves your skin feeling plump and youthful.

Sunny Skin

Tone Tuner

This powerhouse anti-oxidant serum fights dark spots and pigmentation on your skin. With 10% Vitamin C (Sodium Ascorbyl Phosphate- a gentle form of the ingredient), 1% Niacinamide and Liquorice, you’ll notice an evening-out of skin tone, an improvement in your complexion and a reduction in break-outs. With a savy choice of actives, this Vitamin C won’t leave your skin sensitised or irritated.

Power Potion

Re-Texturiser

This gentle aha exfoliant removes dead skin cells when swiped across a clean face on a cotton pad. It helps to clear breakouts, improve skin texture, minimize pores, encourage exfoliation and improve skin elasticity With 1% Mandelic acid, 1,3% Lactic acid, 0,5% Willow Bark Extract and natural fruit enzymes, it is gentle but super effective in bringing changes to your skin.

How To Use The Beauts

Applied onto a clean face, they quickly deliver targeted active ingredients onto your complexion – they are quickly absorbed into your skin.

Your face wash of choice prepares the skin for your serums, you can then use one Beaut, or all of them (depending on Your specific skin concerns)- they layer well when used from thinnest to thickest in consistency. It’s important to finish your routine with a moisturizer and an A SPF is a deal breaker and a step in everyone’s routine that shouldn’t be skipped.

For More Information

For more information about Beaut and their range of skincare products, visit www.beautserums.co.za. You can also shop the range online here.

Also, shop the brand in store exclusively at toastandco.co.za.

Don’t forget to follow Beaut on Instagram.