Barbie Goes Mindful With The Wellness Collection


Barbie has launched a Wellness Collection that introduces girls to the benefits of self-care through play. The collection teaches girls daily routines that promote emotional well-being and includes three key themes: meditation, physical well-being and self-care.

Introducing Girls To The Benefits Of Self-Care Through Play

Barbie, the global icon and one of the most diverse dolls on the market, has introduced a new line of wellness-themed dolls. Recognising the spike in emotional well-being practices among girls, like yoga (which increased by 63%) and meditation (increased by 90%) over the course of five years, Barbie will introduce girls to the benefits of self-care through play.

With exciting multi-sensory products, girls can explore the different facets of wellness while getting to play out the trends they see around them. Now kids can recreate practices like meditation and spa days with a new Barbie Wellness Collection.

Lisa McKnight, SVP and Global Brand Manager of the Barbie brand said: “As a brand that is always on the pulse of culture, we are proud to launch our new Barbie line to celebrate wellness trends girls see around them at home, school and beyond. From meditation to face masks, each Barbie product highlights a different facet of well-being to encourage fun focused on caring for one’s best self.”

The full range is listed below and is available in South Africa from March 2020 at leading retailers.

Barbie Breathe With Me Doll

This meditation-themed doll celebrates one of her favourite ways to recharge, using lights and sound, and includes a doll, puppy and four cloud emojis to guide meditation. Simply press the button in the doll’s necklace to activate one of five guided meditation exercises that use light and sound effects to inspire their own practice. Breathe with Me Barbie is dressed in cosy loungewear and features extra flexibility for realistic posing and active play. The puppy helps the doll focus with visualisation: place one of the four cloud emojis, Love – Rainbow; Sad – Rain; Happy – Sunshine or Grumpy – Red, into its head to express an emotion and switch them up to express a new feeling.

Barbie Spa Doll

This spa-themed doll and accessory set celebrates self-care with a Barbie doll dressed in a comfy chic look and has lots of storytelling pieces to encourage exploration and play. Some accessories have a handle Barbie can hold for easy role-play fun, and others, like the smaller cucumber eye mask, fit her puppy to play out pet care, too.
Barbie can soak away the day with spa and bath products that include a rubber duck, magazine, bath brush, towel, box of bath bombs and candle. The puppy gets a cucumber eye mask and a neck pillow. The doll has 11 joints for more realistic movement at the neck, shoulders, elbows, wrists, hips and knees.

Barbie Wellness Dream Doll

Barbie can relax before bedtime with a tray and cup of cocoa, her journal, cell phone and laptop. Her puppy can find sweet dreams too, with a dream pillow to share and a sleep mask for each. Barbie wears dreamy loungewear with a tropical leaf print and pink slippers and features 11 joints for more realistic movement at the neck, shoulders, elbows, wrists, hips and knees.

Barbie Spa Day Fitness Doll

This fitness-themed doll and accessory set celebrates a favourite way to recharge and includes a doll, a puppy and nine themed accessories, including a yoga mat, hula hoop, watch and water bottle that lets kids play out a classic moment of self-care. The doll wears an athleisure look and has lots of storytelling pieces to encourage exploration and play. Some accessories have a handle the doll can hold for easy role-play fun, and others, like the smaller weights, fit the puppy.

Barbie Fizzy Bath, Bathtub Playset

This playset comes with a doll, puppy, spa tub and accessories to play with. Simply fill the tub with water, place the doll inside and add one of the five glittery fizz packs to see the water bubble, just like in a real spa. Accessories include a tub tray, bath products, a loofah, a back brush and a towel. The doll wears a swimsuit with a wrap-around towel and features extra flexibility for realistic posing and active play.

Spread the love

Did you like this article? Then get more of the same from our weekly newsletter delivered to your inbox for FREE!

Your email address will not be published. Required fields are marked *

More from Retail: